Five Years Of Growth In WAL-MART'S Brand Development

In recent years,

The development of private brand clothing has been developing rapidly, and its growth momentum is strong. From 2010 to 2015, the average growth rate reached double digits.

Recently, WAL-MART announced that it will keep up with the trend of fashion and accelerate the development of its own brand, especially cowboy and sports series.

2016 in spring and summer, WAL-MART introduced its own brand "Faded Glory" for the first time in the United States. Its jeans are pleasantly surprised by the tailoring and design of the European and American fashion brands, the higher material requirements and the cost-effective.

It is reported that for the first time this year

The American brand "Faded Glory" began in 1972. Its children's clothing was beautifully designed and well used. For a better sense of comfort, most of the children's knitted garments of the brand chose 93% cotton and 7% spandex fabrics. On the basis of keeping the permeability of cotton, it increased elasticity and greatly improved the wearing comfort.

In recent years, in order to meet the needs of consumers for comfort, more children's wear brands use this cotton and spandex fabric, but the cost of spandex is higher. Most children's clothing on the market in China only use 95% cotton and 5% spandex.

For a more comfortable experience, WAL-MART's own brand is committed to improving the details, constantly improving the customer experience, and so on, forming a high competitiveness of WAL-MART's own brand.

Faded Glory children's wear series

Last year's big sale.

For example, WAL-MART procurement team in advance six months, in the off-season to determine the purchase plan.

The down garment has 90% cashmere and sells for only 269 yuan, which is highly praised by customers for its high performance price ratio.

WAL-MART revealed that the new style of down jacket that will be introduced this autumn and winter will also add new functions while maintaining price competitiveness. It is expected that the new sales will reach a new level.