Anta Invested 150 Million To Build Joint Venture With Japanese Companies To Advance Into High-End Market
Domestic sports brand
Anta
Today's announcement said the subsidiary's ANDES Sports Products Limited will become a joint venture with Japan's Desanto and its subsidiaries and Itou Chuko company. Four investors will jointly invest 250 million yuan, of which Anta intends to invest 150 million yuan, will have 60% stake in the joint venture group, and is the first controlling shareholder.
Besides,
Japan
Descente Global RetailLimited (DGR) and Itochu will have the rights of 30% and 10% of the joint venture respectively.
According to the announcement, the joint venture group will start its retail business in the first half of 2017, focusing on the high-end market in the region, covering skiing, comprehensive training, running and so on.
At the same time, the joint venture group will have the exclusive right to use Desanto Japan's trademark "Descente".
Anta
But it is understood that at present, Desanto, Japan is in China.
Shanghai
A wholly owned company in China, "Shanghai Desanto Commercial Co., Ltd." has been established. It operates four famous international brands: Munsingwear (Wan Xingwei), LeCoqSportif (French cock), Dunhilllinks (Dunhill) and Arena (A Ruina).
It is reported that DESCENTE belongs to Japanese majors.
Ski suit
Brand, in 1957, the company's self-developed ski pants made the company's retail business at that time an unprecedented success. Following that, DESCENTE developed world-wide sports functional clothing suitable for different sports fields such as skiing and skating.
According to the 2015 annual performance report released by Anta sports today, Anta sports profit growth in 2015 increased by 20% to 2 billion 40 million yuan, and revenue grew 24.7% to 11 billion 126 million yuan.
Some analysts said that although Anta had closed hundreds of stores in 2015, it did not affect Anta's rapid growth. This time it cooperated with Japan's DESCENTE or opened up an international situation for Anta sports, while facilitating the expansion of multi brand strategy.
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