WAL-MART'S Global Strategy Shrank For The First Time To Open Shopping Centers

Although China's business has not been affected by the closing of stores, the expansion rate of WAL-MART China has slowed down compared with before.

Earlier, WAL-MART opened a new store in China in about 30~40, compared with more than 20 in 2015.

In this regard, Zhang Shujuan, vice president of WAL-MART China relations, said that WAL-MART has adjusted the procurement structure and so on, and there will be new ways of thinking about the location and format of new stores.

At the same time, she disclosed that WAL-MART China will test the new business format of the shopping center in 2016.

It is reported that WAL-MART's first shopping center will be located in Zhuhai, China. The project is the first shopping center for WAL-MART to develop, build and operate in China, named "Le world", with an area of about 100 thousand square meters.

Apart from introducing WAL-MART's series of super businesses, the shopping center will also introduce catering, clothing and other formats, and is expected to open in May 2016.

WAL-MART shopping center related investment of about 600 million yuan.

"Enhancing global direct sourcing capabilities and increasing proprietary brands is the main strategy of WAL-MART in China.

These strategies are centered around the core competitiveness of WAL-MART parity.

At present, WAL-MART is being hit by the low price of e-commerce. "

WAL-MART insiders in China said, "to meet the impact, WAL-MART must operate on a larger scale and buy at lower cost."

In May 26, 2015, WAL-MART announced the launch of its O2O service platform, "fast purchase" and the official "touchdown".

The platform also announced the launch of the WAL-MART mobile app, the "quick service center" for customers to pick up their own stores, and the various mobile payment methods under the online and offline.

At present, WAL-MART mobile app covers over 10000 items of fresh food, grain and oil dry goods, beauty care and home cleaning, including about 1000 seasonal fresh, dairy products and frozen foods.

For the industry concerned

After the acquisition of shop No. 1, how to integrate the two?

At present, WAL-MART and No. 1 stores are still operated independently by their own teams, and the future plans of source sharing and distribution are mainly implemented by shop No. 1.

At the same time, she pointed out that cross-border electricity supplier is a good direction of development, and revealed that WAL-MART China has registered relevant companies in the Shanghai free trade zone.

In the future, WAL-MART will consider developing cross-border electricity suppliers in China.

A joint development of cross-border electricity providers.

WAL-MART is famous for its large business super cities in China.

But in the United States, the best thing it does is the smaller community projects. Large business super companies are often located in the suburbs. Every place can bring a large number of brands such as McDonald's, KFC, Starbucks and so on, thereby promoting popularity and sales.

The WAL-MART apparently wants to replicate its successful experience in the United States, to take low-cost or lease sites to achieve low-cost expansion.