Flying Platform To Accelerate The Pformation Of Business Entities

With the continuous development of the western region's regional economy and the further improvement of the functional layout of urban modernization, Xi'an's large urban complex has shown a trend of scale development in recent years.

The emergence of a large number of shopping centers has enriched the lifestyle of consumers, but has also generated fierce competition at the level of marketing and innovation.

The open platform can provide a full business management platform for cooperative shopping centers and brands to cover members, points, pactions, marketing and data, and help Western entity businesses to grasp every marketing opportunity efficiently and accurately in the rapidly changing Internet environment.

Xi'an is one of the key cities to promote the strategic layout of business pformation. The first batch of 10 shopping centers stationed in the open platform will bring demonstration effect to the "Internet +" upgrading of Xi'an and even the whole northwest region.

Tai O Plaza, the first interactive scene commercial complex in Xi'an, occupies the gateway of Xi'an's "integration of Xixi and Xianyang", the core location of Daxing new district, the commercial volume of 400 thousand square meters, and hotels, apartments, and office rooms run through it.

It has the largest Huarun family in the northwest; the 10 thousand square meter children's amusement experience base; the first indoor Ocean Park in Northwest China, the professional ice rink and the Karting Club.

Ms. Zhong Li, general manager of Tai O Plaza, explained the cooperation with Fei Fan: "only by creating a distinctive commercial complex can we have enough attraction and guide consumers to come."

This characteristic concept is embodied not only in the innovation of experience formats, but also in the special marketing promotion activities aimed at category development.

The flying open platform has powerful members, points, big data and other full business management platform, which can help merchants achieve accurate customer segmentation, accurate information push, enrich online marketing methods, revitalize member consumption and improve customer service, etc. This will greatly enhance the marketing efficiency and effectiveness of merchants, and promote the overall market position of large projects.

Ascension. "

Today, the flying platform is being recognized by more and more shopping centers. Up to now, the company has reached strategic cooperation with more than 300 shopping centers nationwide, including the project of Li Tian Tang Group, the project of Wuzhou international group, the Long Deguang site of one group, the Aegean Sea shopping park of Hongxing commercial, and Wanda Plaza, such as Wanda Group, all of which are or are stationed in the open platform.

At the same time, APP, which brings a new consumption experience to consumers, has also been favored by more and more consumers. Up to now, the number of APP downloads has reached 3 million 100 thousand, and the number of new members has exceeded 5 million.

As the Internet pformation of entity business has gradually become the industry consensus, the concept of "Internet + shopping" and "mobile + shopping" will become a new pattern of the development of the industry. The cooperation with Xi'an's 10 large shopping centers is an important step in the pformation of real business.

According to the plan, the company expects to complete more than 400 large commercial centers in the year, and widely serve the major shopping centers and complexes in the country. It will help the real businesses grow from the line to the Internet and realize the "Internet +".