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To Open A Clothing Store, We Should Learn To Pick Local College Students And Have A Boss'S Dream.

2015/11/26 16:20:00 41

Open A Clothing StorePick A PlaceShop Strategy

The cheaper products, the less customers want to spend more time, pay attention to whether competitors will take away your business. Can you take the initiative to leave customers on the customer's walking route? Good storefront is like a live advertisement, not only for people to find you conveniently, but also for showing potential customers on the road.

Next, let's take a look at how to choose a clothing store.

The cheaper the product, the less customers want to spend time. For example, the convenience store is defined by 3 minutes to define the main business circle and coffee shop for about 5 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of pportation time farthest.

A breakfast shop should be opened on the way to the commuters when the office passes by.

Similarly, clothing stores must learn to pick places.

First of all, you can spend some time calculating the flow of people in the morning, afternoon and evening in the area of interest.

Besides, consider how long it takes people to get to you.

Storefront

The second step is to observe the surrounding environment. From the customer's point of view, will you go shopping in this place?

Golden Section

There are some cool corners. Secondary business circles also have popular strongholds. The most taboo place to find is to see others succeed, so they want to replicate a shop next door.

In addition, we should pay attention to whether competitors will take away your business. Can you take the initiative to leave customers on the customer's walking route?

The third is to look at the storefront with the mood of the first date. Look far ahead. Can you imagine driving people passing by? Can pedestrians notice from the sidewalk? A good storefront is like a live advertisement, not only convenient for people to find you, but also able to show themselves to potential customers on the road.

Besides,

clothing

The architectural design of the franchisee is also a key point. Does the quality of the building be as good as your product?

Fourth remember, good neighbors make you less.

It's important to be in the same place with a similar brand, because some location strategies are "parasitic".

If you can meet some quality neighbors like video rental shops or dry cleaners, that's better, because these stores have the opportunity of "two visits". If you can get their light, it will definitely be good for your business.

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Site selection is very important when investing in a clothing store.

A lot of details need to be paid attention to. Don't belittle details.

When shops and merchants sign contracts, they must give themselves enough time to consider. For example, if we encounter such a situation which is not controlled by both parties, we need to have a detailed contractual agreement on how to pay the rent and when to move the store.

You know, moving a clothing store takes time to find new shops, new shops may need to be renovated, and clothing products are properly cleared.

These things take time to process.

If you don't set aside time for yourself, you will be very passive.

Site selection needs to be noted that there must be considerable passenger flow, such as the North Street of Xidan in Beijing, where the passenger flow is flourishing and the popularity is full.

Is there enough passenger flow?

Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the workers and service providers for the office workers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander or have insufficient capacity to pay, resulting in difficulties in the operation of the merchants in such areas.

There are also a number of areas, such as the Wangfujing, which are famous and prosperous, but many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing and so on, they often choose to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a huge increase in the operating costs of merchants.

In recent years, major changes have taken place in town planning, or gas pipeline alterations, circuit modifications, and even demolition.

These changes will make shops around the construction base, traffic inconvenience.

So many clothes shop owners had to move their new addresses.

During the period of hard work and energy, only the clothing store owner himself.

Before choosing a tenant shop, we should fully understand the future municipal planning and attach great importance to it.

These are all details.

If we choose some relatively new shops, the probability of such problems is relatively small.

Many mature shops are relatively old because they are more likely to have similar changes.


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