Yin Man And New World Department Store Formally Hold Hands In Shanghai.

When there is no so-called "home court" and "away away", the shop looks like.

After the opening of the streets like ONLY, did the "Amoy brands" win the price, design advantages and niche labels?

Can I avoid it safely? I am not so optimistic, but I look forward to finding a positive solution for the smart old man.

However, whether the traditional offline brand, the so-called "brand name" or the brand evergreen, the reasonable price, the good material, the careful design, the good experience, the intimate service are always indispensable. As for where to stay, it seems that it is really not that important.

Just this week, "Amy brand" in Shanghai.

Officially "hand in hand", announced that it will gradually open a brand entity store in the department store of the new world of the whole country, and achieve online and offline integration and integration.

As a matter of fact, the new world is not the first physical retail "thigh" embraced by Inman. This is one of the main partners of the Yintai brand buyer who launched its first store in Wulin store earlier this month.

Of course, the new mode of virtual head and brain is only a public relations rhetoric. The industry is speculated that it is being squeezed down by more and more traditional offline brands.

But I think the founder of the brand, the bald old man, has a deep meaning in his reply to the WeChat public address. He said, "if you are not in the place where you should stay, this is not a small problem."

Why is it that the department store is the "best place to stay"? In those days, although everyone knew that the market was expensive and expensive, it could still be squeezed in because it was a symbol of identity and a customary brand authentication.

Let's not see that the electricity supplier is in the limelight. This kind of "Convention" is still effective.

This is why those mature offline brands once "touches the net", and the brand of "double eleven" sales will not be seated immediately.

This is why "one brand sells in a shopping mall" is better than buying more traffic and good advertising.

Today, whether online or offline, the battlefield is already the same target target group. In fact, the same business logic behind the same is also convergent.