Black Friday Becomes A New Selling Point For Cross-Border E-Commerce

Black Friday, originated in the United States, has a history of 54 years and is a prestigious overseas promotion activity.

In recent years, many countries such as Europe, America, Japan and Japan have been involved in the "black Friday" big carnival, which has already formed the atmosphere of global competition.

Recently, the professional overseas shopping platform ocean pier announced that from November 20th to 30, it spent hundreds of millions of yuan to build the largest annual activity in the history of cross-border electricity supplier in China, the 2015 global black five carnival.

The 20 thousand largest buyers and thousands of merchants on the joint platform will offer the first overseas discount products to Chinese consumers and the best quality merchandise in the world's major department stores, outlet, supermarkets and boutiques. The products will come from 35 countries and regions, and more than 40 charter flights a week will be directly sent to the country in.

On the same day,

Also announced that Amazon China will participate in the global synchronized "black Friday" Shopping Festival. During the black five period, consumers only need to log on Amazon China account to purchase goods from Amazon's US site through Amazon, and can pay directly through UnionPay card.

Shanghai based community electric business "Xiao Hong Shu" also used "black Friday" as an important marketing node.

Reporters learned from the company that the "little red book" will start from November 27th to December 1st to create the so-called "red Friday" promotion. At that time, overseas direct mail products can arrive at 3 days as fast as possible, and domestic bonded warehouse goods can reach 2 days as fast as possible.

CEO, Zeng Bi Bo, told reporters that "habit" or "big festival" should be used to cultivate Chinese consumers' habit of shopping overseas.

"Black Friday" is a very good opportunity.

In response to the current electricity supplier's participation in the black Friday craze, Mo Daiqing, an analyst at the China Electronic Commerce Research Center, told reporters: "the concept of black Friday has been gradually accepted by the Chinese people. In recent years, the trend has been a hot trend, and the demand for foreign goods has been increasing day by day. In addition, the domestic cross-border import electricity supplier has shifted from the" double 11 "to the" black Friday "position, especially in the price advantage, which has attracted more consumers' purchase.

According to the research published by Accenture and Ali Research Institute, it is estimated that by 2020, China will import $245 billion of consumer goods through cross-border electricity suppliers, making it the largest consumer market in the world.

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It reflects the increasing enthusiasm of domestic users for foreign goods.

Mo Daiqing said that in order to meet the rapid development of the demand for overseas online shopping market and cope with the changes in the industrial structure, the domestic cross border import business will create a new starting point for cross-border online shopping to build black Friday.

"Ocean wharf has been promoting black Friday since 2014, and 2015 is a key node because we have seen the huge demand for overseas consumption in China."

Ceng Bibo said that every year,

Black Friday will be the most important annual activity, and more and more e-commerce enterprises are expected to participate in the "black Friday" war.

In the view of research institutions, China's foreign trade is showing a downturn this year, while cross-border e-commerce is booming.

With the gradual liberalization of cross-border electricity supplier pilot policy and the participation of more enterprises, these will significantly promote the rapid development of import cross-border electricity providers.

Domestic consumer demand for Internet users is growing.

Many consumers in the past few years mainly through the "Hai Tao", "Hai Dai" and other ways, but this way from the tax side is a gray area; with the rapid rise of cross-border electricity providers in recent two years, more and more domestic consumers began to import global cross-border e-commerce sites to achieve global shopping.

According to the statistics of China Electronic Commerce Research Center, China's cross-border e-commerce pactions in the first half of 2015 were 2 trillion, an increase of 42.8% over the same period last year, accounting for 17.3% of China's total import and export value.

Among them, cross-border electricity supplier exports accounted for 84.8%, the import ratio of 15.2%.

During this year's "double 11" period, Alibaba and Jingdong have taken the "global purchase" and "buy the whole world" as new gold rush spots.

Ali CEO Zhang Yong said that globalization is the theme of Ali's "double 11" this year and the future. Ali hopes to help Chinese consumers enjoy the excellent products in the global market in China.