Domestic Clothing Market: Focus On The Large Middle Income Class

After the promulgation of the "13th Five-Year plan", the leap from the "middle-income trap" has clearly become the official economic development goal.

In November 9th, Premier Li Keqiang chaired a symposium on heads of experts in the economic situation. Participants included experts and scholars from the macroeconomic, financial and foreign trade fields, and the heads of enterprises in machinery, clothing, electronics, steel and circulation industries.

At the meeting, the prime minister said that the core goal of the 13th Five-Year plan was to build a well-off society in an all-round way by 2020.

The "running economy" has led to the recovery and growth of sports brand performance; adult clothing has arranged children's clothing market; the landing of the "comprehensive second child" policy has played a further role; while the performance of the close fitting clothing stocks such as kin Sheng group, Hui Jie group and urban beauty has a relatively good growth, showing that the clothing market is in the stage of rapid growth, which is behind the consumer's upgrading that the public pays more attention to the internal quality of life.

At the same time, consumers also pay more attention to brand choice, and promote the hot industry to produce competitive brand enterprise groups. The merger and acquisition integration among enterprises will inevitably start.

According to the current exchange rate level and the standards set by the world bank, if China grows by an average of more than 6.5% per year, our per capita GDP will reach US $12 thousand in 2020, and it will be realized as scheduled.

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This also means that a country with a population of 1 billion 300 million basically crossed the "middle income trap".

This is a very great goal.

But we must establish a concept: crossing the "middle income trap" is not only a huge challenge, but also a great opportunity.

If we continue to maintain high and medium speed growth in accordance with our objectives, we will succeed in leaping over the "middle income trap".

This is also a huge challenge and opportunity for the development of the garment industry.

In the past several phases of the Chinese observation articles ("new direction of clothing industry capital investment: international brand introduction", "

In the layout of the Chinese market and the new public mode: the secret behind the growth of garment enterprises, it is mentioned that the middle income class in China will be a reality that must be realized and must be realized. Basically, it is a "political" task. If it fails, China will fall into the so-called "middle income trap" to a large extent.

The expansion of the middle income class means the improvement of consumption power, the enhancement of consumption quality and the diversification of consumption demand.

Today, with the pition from the "middle income trap" to the official hot words, this view is further confirmed.

China has an increasingly large mass consumer group represented by the middle class, which represents a further escalation of consumer demand and a richer consumption level.

This seems platitude, but it is one of the most important market trends.

During the year, the hot rise of cross-border e-commerce in garment industry, the further layout of international clothing brands in China, and the recovery and growth of garment enterprises positioned in the mass consumer market are all reflecting this trend.