The NDRC Yelling "Double 11" Fictitious Original Price Is Prohibited.

The NDRC issued the reminder on regulating the behavior of online retail prices in November 3rd (hereinafter referred to as "reminder"). It prohibited the use of false or misleading forms of price or price means to deceive and induce consumers to conduct pactions.

Low price has been the focus of the "double 11" business promotion.

But in the industry view, the fictitious original price has become an important source of "low price".

The national development and Reform Commission said in a reminder that selling goods and providing services on the Internet should be the same as physical stores, and consciously mark the price according to the law, and focus on preventing them from appearing.

False preferential discounts and other behaviors.

Reporters in the social networking site search to see, although "double 11" has not yet arrived, but consumers have reflected in the shopping cart products quietly raise prices, and the introduction of the original price of goods has also been raised.

A businessman who declined to be named told the Beijing Commercial Daily reporter that the pressure was great during the big promotion period. "At ordinary times, the price has been a slight profit".

According to the reporter, some businesses will mark the "discount price" before this, not the original price to avoid risks.

In previous years, "double 11", about

Complaints such as discounts and fictitious prices have always been high.

In the industry view, the online shopping price chaos has been banned repeatedly, not only because of the interests of merchants, but also because of the lack of enforcement of laws and regulations.

The reminders mentioned that the fictitious original price means the original price of the label is false and fabricated, not the lowest paction price in the first seven days of the promotion, or no paction record has been recorded.

In the promotion of unsold goods, the original price, the original price and the "original price" should not be used.

"And other similar concepts.

The reminder also points out that it is forbidden to use words such as "only today", "today's special offer" and "special price" to induce consumers. Secondly, it is forbidden to sell the goods or provide services in the form of extra price gifts. It is better to mark the names and quantities of the gifts, or to give the gifts to the inferior commodities. In addition, it is forbidden to accurately indicate the meaning of the comparison price or to be compared with the price without any source basis when carrying out promotional activities in the way of price comparison with other operators or other sales formats.