Shang Pin Net Can Get Rid Of The Situation Before The Chinese President Of LVMH Group?

There will be new changes in the location of the website.

Yesterday, it was reported that Zhang Jin, President of LVMH group fashion department China, will join the Shang pin network and become CEO.

There is speculation that the move is another starting point for the change from the luxury website to the luxury sector.

Many people in the industry say that it is hard to predict whether the executives of the dug luxury group will benefit the website.

Yesterday, the reporter called Shang Shang net to check the person in charge. The person in charge responded that the news was true, but the details will be announced in the future.

Since then, LVMH group has also confirmed the news to an insider who asked not to be named.

Luxury electric providers are facing the problem of insufficient supply. In addition, the best way to quickly increase sales is to lower prices, which are mutual constraints. Therefore, many luxury vertical providers choose to go downwards to make light luxury, which can quickly gather young customers.

At present, the brand of Shang Shang online covers many different positioning grades, and the price ranges from 100 yuan to 10000 yuan, including not only luxury brands but also light luxury brands and fast fashion brands.

It is understood that Zhang Jin was responsible for overseeing many luxury and fashion brands of LVMH group.

Prior to that, he served as general manager of Dior China and general manager of Estee Lauder Clinique brand.

According to the above insiders who do not want to be named, Zhang Jin is in charge.

The position of the group is the highest position that Chinese have ever made in this group.

"It is possible to develop brand resources for Shang Ping net, and the other is to standardize the work of standardizing brand lines, but it is also very difficult, because e-commerce and traditional brand sales mode are not the same, nor do they exclude high salary to boost financing."

It is understood that the recent public financing information of Shang pin net occurred in April 2014, and the specific amount was not disclosed.

Zhou Ting, the head of the Research Institute of wealth and quality, said that there had been a case where international talent was not convinced in China. Therefore, it is hard to predict whether international brand executives can bring real results.

"From a personal point of view, this kind of digging can only solve some short-term details, and can not solve the embarrassment of brand authorization, so it is difficult to solve the plight of the entire industry mode."

It is reported that the Shang pin network, founded in 2010, has been revised several times.

At the beginning of its establishment, it was positioned as a luxury sale website of membership luxury goods, and then pferred to "an open platform for authorized sale of new products of the season", and it was pformed into a "private platform".

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The industry has speculated that the new CEO added to the luxury brand background may increase the quality of luxury products.

In this regard, the industry insiders said that although the high-end talent, but with one's own efforts, it is difficult to develop "heavy luxury", he believes that "Shang Ping net platform brand is downhill, many domestic brands have also been settled, spend energy development light extravagance and buyout Topshop brand authorization, the website is not likely to do heavy extravagance."