Why Do European Businessmen Look At The Local Men'S Clothing Brand In Chengdu?

This summer is the dog days.

In the Wenjiang Strait science and Technology Park, Lei Di Bo Er Clothing Co., Ltd. has already entered the next season in advance: at the end of August, the company will have the "2016 spring and summer ordering meeting".

Among our customers, we are from Russia.

Foreign businesses such as Germany account for almost 1/3.

European businesses have always been "on the wave" in the forefront of global fashion trends. How can they see Chengdu native?

Brand?

To answer this question, Ray Tibor, vice president Lu Shan, used only one sentence: "in the" global men's closet ", we have already hung up our clothes.

Turning from OEM

In the impression of Chen Quanfu, a citizen of Chengdu, the first time he heard the name of "Ray Di Bohr", more than 10 years ago.

"At that time, the news program on the local TV station in Chengdu finally heard the name every day."

Chen Quanfu recalled that when he heard the name of foreign flavor, he felt it should be a foreign product. As a result, when he looked at the shop counter, he found it was a local clothing enterprise in Chengdu.

The contrast of Chen Quanfu's feeling is actually Ray Tibor's several important turns on the road of growth.

Before 2000, Ray Tibor was just an unknown clothing wholesale enterprise.

No brand, let alone production workshop.

In 2002, attracted by the coastal market, Ray Tibor was founded in Guangzhou and began to engage in OEM production.

After a period of time, Ray Tibor gradually became acquainted with the production mode of some famous clothing enterprises at home and abroad.

A new idea came into being: "these big clothes are made by us. Why can't we develop independence?"

"Lu Yama, vice president of Ray Tibor, said that shortly after the company moved back from Guangdong to Chengdu, Ray Tibor stores began to blossom everywhere in Chengdu and other cities in the country.

In 2006, Ray Tibor began to enter the international business.

Knocking on Italy's "fashion window"

Even today, in Chen Quanfu's eyes, the high price of Ray Tibor's men's clothing can't be equated with the brand.

However, in foreign countries, Ray Tibor's brand effect is another scene.

With in-depth cooperation with three well-known design institutions in Italy, and the formation of an excellent R & D and design team in the region, Ray Tibor has made frequent appearances at international exhibitions such as Italy and Russia.

Among them, at the Florence men's Wear Exhibition in Italy, which enjoys the reputation of "the source of global men's Wardrobe", Ray Tibor became the first Asian and the only Chinese to enter.

Clothing brand.

"We are also a protected international brand."

Lu Shan is proud to say that at present, enterprises have been protected by the Madrid Agreement on the international registration of trademarks, and have been sold in more than 20 countries such as Italy, Russia, Sweden, Canada, Mexico and Ireland.

Now, 12-14 months before the sale season, Ray Tibor's R & D center and overseas cooperation Lu Shan are proud to say that the company has been protected by the Madrid Agreement on international registration of trademarks and has been sold in more than 20 countries, including Italy, Russia, Sweden, Canada, Mexico and Ireland.

Now, every 12-14 months before the product is ready for sale, Ray Tibor's R & D center and overseas cooperation team will go to Italy to attend various fashion exhibitions such as the Milan fabric exhibition, collect the advisory information on fashion trends, and ensure that the new season garments are integrated with the world tide.

Light asset operation to "global foundries"

Ray Tibor's production line is not in Chengdu, but in Southeast Asian countries and Italy and other European regions.

This layout is called "light asset operation" mode by Lushan.

In short, outsourcing product manufacturing business is focused on design, research, brand promotion and product sales.

According to Ray Tibor's development model, there are at least two purposes: first, to concentrate on improving the quality of clothing; two, to shorten the supply chain of foreign countries, and to open up foreign markets with less cost and less time.

"From this perspective, I am more willing to say that rather than a local brand, it is an international brand based in Chengdu."

In Lu Shan's view, when most Chinese clothing enterprises are still thinking about how to pform from "made in China" to "made in China", Ray Tibor has been thinking about how to turn from "China creation" to "international operation".

Today, under the light asset operation mode, Ray Tibor has established two major R & D centers in Italy and China. The terminal sales network covers more than 30 countries and regions in the world, and has built a large comprehensive science and technology park.

And in July 16, 2015, in the Chinese Clothing Association officially released the "top 100 clothing industry in 2014" list, Ray Tibor ranked seventy-ninth.