Children's Economy Instead Of Women's Economy Has Become The New Favorite Of Shopping Centers.

In the case of a weaker market economy, the purchasing power of Ai Mei, formerly a main consumer force, is much worse than before. Now the children's economy has become one of the driving forces to drive the market economy.

The importance of the commercial complex to children's formats has prompted the rapid development of children's formats nowadays. Children's playground with various themes and experiences have been appearing frequently.

In recent years, the development of children's formats has been issued. In the past, a few rocking cars and a children's paradise with ocean pools have gradually faded away from people's vision.

Today, children's business is favored by businesses. Shopping centers have set the standard of children as their standard.

With the increase of shopping centers, children and children products of various theme and experience classes broke out in order to avoid homogenization.

Shanghai's children's dream Cci Capital Ltd week 8 town has been popular among children since its opening.

As the first children's career experience Museum in Shanghai, the town of Zhou 8 has brought considerable volume of traffic to Zhongsheng World Shopping Center.

In a recent seminar on innovation and development of children's theme commercial real estate sponsored by LIAN think tank, Liang Yong of Tong Meng Co., Ltd. said that in 2014, the Plaza opened on 8 square, which was opened in 2014, merged with the town of Zhou 8, and admitted the experience of museums, hotels, theaters, gourmet restaurants and air farms.

Liang Yong said:

The development is faster and faster. Thematic design, the lovely protagonist image can attract children more, plus interesting story scripts, which will enrich the sense of experience and story instead of the unity before, so as to avoid homogenization.

Let children experience deep experience while playing, cola and learning.

Later, children's dream will also launch 8 homes in the week. The target is directly to the mature community with a radius of 1 kilometers within 2500-3500 families, and the main customer group is targeted at 0-6 year old infants.

In the second half of 2016, we hope to complete 500 development goals.

Whale whale world children's Park, located in Wanda Plaza, Songjiang, believes that children need playmates most often to increase interaction between children.

The beluga whale, based in Dalian, has opened 21 stores nationwide by the end of March 2015. It plans to open 40 new stores in 2015 and complete the national layout at the end of the year.

Similarly, the beluga world children's Park also has customized products, community stores, main stores, flagship stores and other products.

Its main shop area is basically 1500-2000 square meters.

The beluga World Park, the theme of the marine world, aims to provide 2-12 year old children with imaginative and fun play, parent-child, social networking and supporting services.

It is understood that in Songjiang Wanda Plaza stores, the peak traffic volume can reach 3000 people.

Moreover, beluga whale's theme books, stage dramas, comics, sound stories, animated short films, small games and other cultural products have been released.

The presentation of themes and the introduction of roles have become the manifestation of various parent-child paradise.

Cartoon characters created by cartoon Nepal in recent years, children's drama and so on have also been loved by children.

In addition, the theme shows that cartoon products such as dolls, books, games and other derivatives can not only start for them.

Popularity can also bring huge profits to them.

In the prominent areas of the beluga and cartoon Nepalese stores, cartoon dolls representing their brands, or products of books, are displayed, and the doll products that bring storylines are more attractive to children and easy for parents to accept.

According to a survey by Rong Dao China, children have become the core of family consumption.

In 2007, the proportion of children aged 0~14 to 123 accounted for about 23% of the total household expenditure in the country, and by 2013, the proportion had risen to 33%.

According to the statistics of the National Bureau of statistics, the scale of China's children's consumption market in 2013 has exceeded 400 billion yuan.

In addition, DTZ's commercial real estate report in the first half of 2014 also showed that the proportion of children's formats, catering, entertainment and entertainment continued to rise, and the expansion of children's themes was obvious.

It is estimated that in 2013~2015 years, the overall market scale of the indoor children's paradise industry will maintain an average growth rate of 40%, that is, from 4 billion 200 million yuan in 2012 to 11 billion 525 million yuan in 2015.

So far, the number of shopping centers in the whole country has reached 4000, and children's formats are the standard of shopping centers, no matter whether there will be new vicious competition.

Crazy single replication will only bring more and more homogenization, and no good food can afford such a mess.

For shopping centres, children's business is not only a "passenger generator", but also a "sunrise industry" for its popularity and wealth.

Every city and every region has its own.

To grasp these regional cultures and highlight the theme parks that are suitable for local children can not only attract children but also attract parents. In addition, the development of science and technology is faster and faster. Children's active and playful nature can make better progress in technology products and create faster and more updated children's playground.

At present, many people in the industry say that we can not regard children's business as a life-saving straw. There is no straw in any shopping center and there is no definite formula.