Layout And Design Of Clothing Store

Urban people are tired of business and political circles, and their physical and mental exhaustion is self-evident.

Under the condition that the store area is large, the clothing brand can set up the rest area skillfully to create a shopping paradise for customers.

Among them, a sophisticated bar, several bottles of high-end wine, 35 connected notebooks and magazines full of leisure and fashion can completely ease the tension of customers.

At the same time, ingenious setting of the rest area can also make the different styles of clothes invisible, and during the rest time, customers can appreciate the advertisements and publicity brochures of the terminals so as to achieve the goal of killing two birds with one stone.

The window is the information window of the brand. Every season's fashionable money can display simple clothing display through the window, in order to achieve the purpose of attracting past customers.

Among them, the design of window should be done:

A selects representative styles for display, and the selected garments should represent the overall style of the brand.

B seize the visual focus of customers to form a three-dimensional communication mode.

C window clothing display should not be too complicated, simple and clear to maximize utility.

D pay attention to blank, in order to highlight the main character of clothing.

E tagging the price, so that customers can quickly understand the brand's grades and positioning.

F skillfully uses artificial light to render product characteristics.

G uses multimedia to enable customers to be stimulated by vision and hearing.

H maintenance

Hygienic, be spotless.

The key to store marketing is to display products in a comprehensive and effective way and prolong customer stay in the store.

Therefore, in the design of stores, we should first consider how to maximize the display of goods, and make the goods form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process.

Generally speaking,

The way to browse is the main passageway in the store.

Large shops are often circular or well shaped; small shops are L or reverse Y.

Among them, the hot sale and popular money should be placed on the shelf of the main channel so that the customers can easily see and touch.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

The collection channel should be placed in the tail of the main channel. At the same time, we should focus on the publicity of VI, such as LOGO, spokesperson and other brand logo.

The importance of light for product display can be imagined.

For the display of clothing stores, the role of light is much more than simply illuminating objects and satisfying people.

Need, it should be the guarantee of creating space, rendering atmosphere and pursuing perfect visual image.

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

Among them, artificial lighting should be designed in the following three ways: