Several Skills Of Underwear Shop Renovation
The decoration of underwear shop should not only reflect brand value and brand positioning, but also be warmer, so as to attract customers and retain customers and give them the best impression. Therefore, the decoration of shops is extremely important. So how to decorate an underwear store? Below, Xiaobian will talk about how to decorate a brand underwear store.
Lighting is one of the most important environmental factors. 75% of consumers believe that lighting is the most important factor. lighting It is very important that they will directly affect their buying behavior. In particular, like underwear, such a special personal consumption product, most women purchase mainly by feeling, so the impact of light on them is even more prominent.
The main function of lighting is lighting up the ceiling, lighting the windows, lighting the lamplight, displaying the lights of the showroom, lighting the lamp room, and so on. To maximize the role of lighting, when designing underwear stores, we must take into account the style of display and the style of decoration design of underwear products, not only pursue the orderly arrangement and unique shape of lamps, but also emphasize that there are plenty of direct light (with the beauty of spotlights) in places with objects (including goods display and image printing drawings).
The influence of the appearance and taste of terminal display cabinets Consumer The impression of this brand. First of all, the color and shape of the product display cabinet should be coordinated with the brand concept; secondly, it can better foil and render products; third, it is important to keep up with the trend and not be out of date.
Fitting Room It's not about the big, but the essence. When you feel a brand, you need to try on its product. The time you stay in the fitting room will be the key for consumers to make decisions. The fitting room should be well ventilated and clean, and there should be some places for hanging clothes and some makeup for women. There are also "guidelines" for underwear wear. The color and lighting of the walls are also important, so that women can feel warm, just like in their own rooms.
The cashier and the image wall are also important parts of the whole shopping space. They should be consistent with the display cabinets, complement each other, play the role of decorating stores and standardizing.
Small brand lingerie stores can not design large rest areas due to the limitation of store area, but they must leave some space to place fashionable and fashionable tables and chairs, and put some fashion magazines, product brochures, company pictorial and other decorations.
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