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Once Again, How Do We Wanda Electricity Supplier?

2015/6/7 20:18:00 20

WandaE-CommerceBrand Strategy

Wanda can be regarded as a local tyrant.

Founded in 1988, it has set foot in four core industries: commercial real estate, high-end hotels, cultural tourism and chain stores.

According to the latest information, Wanda has more than 100 Wanda Plaza, more than 50 five star hotels and 142 five star theaters nationwide.

It is such a commercial predator who has repeatedly broken the electricity supplier.

News from the media said Wanda electricity supplier CEO

Dong Shi

The official has confirmed the news.

The resignation of CEO, who has only been in office for 11 months in such a hurry, has led to many external conjectures.

Since 2012, Wanda has set up two CEO and two COO for three years.


Frequent turnover of executives

Wanda electricity supplier

The impression of the whole industry is very clear: first, when Wanda electricity supplier just started, it called out the slogan of "2 million annual salary to recruit business talents"; two, last year, the joint Baidu Tencent 5 billion set up a new electricity supplier company.

Now, these two messages only brush a sense of existence.

Over the past three years, Wanda has not had any actual landing action except for two online sites.

Senior executives are calculated monthly, reflecting Wanda electricity supplier.

Electricity supplier operation

The failure, to a certain extent, reflects Wanda's acclimatization in the field of electricity supplier.

Earlier, a Wanda electricity supplier executives left a large number of brain drain, leading directly to the electricity business has been in a standstill.

There were media statistics, Wanda electricity supplier brain drain rate of more than 50%.

The new CEO Dong CE resigned, foreshadowing Wanda's electricity business again.

Baidu and Tencent, who have joined hands with Wanda to set up a new electricity supplier, have already arranged their business in their respective businesses.

This year's Jingdong 6.18 promotion conference, Tencent has become an important entry.

In line with Jingdong's online layout of O2O, Tencent is also actively coordinating O2O with traditional retailers to launch WeChat shopping.

According to reliable sources, Tencent is negotiating with WeChat department store and Wuhan China Merchants on WeChat shopping.

At the same time, Baidu also relies on the original Baidu map location query and push service, introduces Baidu mall brand's offline stores, and convers online users into offline pactions.

At present, Baidu mall brand mall is attracting investment.

At first, when Baidu, Tencent and Wanda set up new electricity supplier companies, many people in the industry believed that such cooperation could not last long.

The recent actions of Tencent and Baidu in the field of electricity providers, as well as Wang Jianlin's complaints about Baidu and Tencent's views on technology development alone, are enough to prove the fact that Wanda's electricity business is frustrated.


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