Luxury Brands Continue To Crazily Reduce The Price Of Designer Brands.

Big brands are all down, and designer brands are priced high. Nowadays, there are high and medium end announces to enter the low price area, while designer brand prices remain high. It is understood that some designer brand products in China's consumer market sell for over 5000, or even over 10000.

Luxury goods are being discounted, and who else will choose the designer brand with high price?

When the price goes down, the designer of small scale is also trying to keep pace with it. However, no matter how hard it is, even if there is no big difference in price, how can we compete with the luxury goods with brand history, excellent manufacturing techniques and distinguished experience?

The reason why investors invest is that there is a big designer joining. In the environment of price reduction, the luxury goods designed by the big names have been "muddy Bodhisattva crossing the river, unable to protect themselves", and the designer brand.

Slow returns make investors irrepressible and invest in other industries, such as the original investment.

Investors recently took a fancy to the technology industry and are ready to invest in the technology industry.

Since the sale of independent brands, the independent buyer shop has been on the verge of death. It is reported that Browns, a London boutique buyer founded in London in 1970, was announced to be bought by Farfetch, a British iconic independent buyer's shop.

Sales channels were disrupted, and sales performance fell to the bottom.

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It is time to put the textile industry as a fashion industry.

When formulating our industrial "12th Five-Year plan", we propose to define the textile industry as a fashion industry, because the textile industry is an important driving force for the fashion industry and an important part of China's strategic emerging industries.

But in the end, due to various reasons, China's industrial "12th Five-Year plan" did not define it as a fashion industry.

At present, consumption is an important driving force for China's economic development. For traditional industries, it is necessary to pform the fashion industry.

There are many technical problems in the supply chain, but in any case, the position of the textile industry in the Chinese economy should be clearly defined.

First of all, it is clear that the textile industry is not only a traditional industry, but also a fashion industry.

When it comes to the fashion industry, two listed companies have attracted much attention recently. These two listed companies are all women's clothing enterprises, one is Lan Zi and the other is Song Li Si.

These two enterprises, as representatives of the garment industry, perform very well in the stock market.

The stock market has been trading for 8 consecutive days, and it has been on the market for several consecutive days. This shows that traditional industries also have good performances in the stock market.

The downturn and slowdown of the macro-economy do not mean that the textile industry is going down. Instead, it will bring a lot of bright spots. The key is how to locate the industry in such an environment.

Through the development of the entire textile industry, we can see that the textile industry has been in the process of rapid development no matter from the total amount of processing, or in the global share of textile and clothing trade.

The next step of the textile industry is how to go. This is a problem that should be considered in the formulation of the 13th Five-Year plan.

The first aspect is the "Internet +" view put forward by Premier Li Keqiang at the two sessions this year, which will become a necessary choice for the textile industry and a new theme of the textile industry.

Recently, the "China made 2025" plan has been promulgated, and the industry should focus on the "made in China" textile industry or the "intelligent manufacturing" in textile industry.

I think it can be simplified to three levels: first, solve the problem of "intelligent manufacturing" in the whole production process.

The two is to establish a cloud factory and e-commerce concept in the entire production organization and sales process.

The three is to solve the problem of products and consumers in the "intelligent manufacturing".

These three levels are the core aspects of the "intelligent manufacturing" of textiles.

Around the "intelligent manufacturing" of textile industry, the industry should be promoted from many aspects, such as materials, machinery, energy conservation, emission reduction and supply chain management. Meanwhile, we will also plan the roadmap of "intelligent manufacturing" together with the Chinese Academy of engineering.

The pformation and upgrading of textile and garment supply chain can be described in 4 words: "soft, soft, fast and sensitive".

In order to achieve flexibility in management, the development of the industry is not only to expand its own business at the traditional level, but also to achieve a flexible development.

In addition, from the point of view of organization, to soften is not to enlarge its scale and enlarge its capabilities, but to improve its ability to respond quickly.

In addition, in the face of changes in the consumer market, industry and enterprises should establish emotional, establish and interact with consumers.