Moschino Cheap&Chic Rename: Change "Boutique Moschino"

Italy luxury brand Moschino Moss Chino sub line brand Moschino Cheap & Chic officially renamed Boutique Moschino.

According to an interview with Alessandro Varisco, chief executive of Moschino Moss Chino, Boutique Moschino will give up men's clothing category, so as to focus on the development of women's clothing, and will not hold fashion show before the maturity of the brand.

The price of Boutique Moschino will be cheaper than that of the main line Moschino, Moss, Chino, and 30%-40%, mainly through store stores, rather than independent stores.

At present, Boutique Moschino contributes about 25%-28% of revenue to Moschino Moschino, and its future share is expected to increase to 35%, which includes sales of clothing and accessories for Boutique Moschino, excluding perfume, glasses and children's clothing categories.

Previously, Moschino Cheap & Chic accounted for 40% of revenue.

In addition to Moschino Moss Chino and Boutique Moschino, the brand has also set up a younger product line Love Moschino.

Moschino

The parent company Aeffe SpA (AEF.MI) is a product manufacturer of Boutique Moschino, while the Love Moschino Moschino garment is owned by Italy, which has a 30% stake in Moschino Moss kino.

Sinv SpA is responsible for the accessories, and the accessories are made by Aeffe SpA's shoe manufacturer Pollini Pollini.

Since American designer Jeremy Scott has been the creative director of Moschino Moss Chino,

And sales increased significantly.

Driven by the brand, Aeffe SpA has achieved excellent results in the first quarter, with net profit rising to 46.9% euros to 5 million 203 thousand euros.

The profit before EBITDA interest rate depreciation and amortization is 12 million 539 thousand euros, an increase of 17% compared with 107 billion 180 million euros in the same period last year, and the EBITDA profit margin increased by 180 basis points to 17.6%.

Revenue rose 5.4% to 73 million 281 thousand euros, 69 million 511 thousand euros in the same period last year, and 3.5% at a constant exchange rate.

Among them, footwear and leather goods department led by 23.7% speed, sales of 24 million 500 thousand euros, clothing sales also increased by 4.8% to 55 million 200 thousand euros per year.

Massimo Ferretti, executive chairman of Aeffe SpA group, revealed 7% growth in autumn and winter orders in the quarterly report, indicating that the annual situation is excellent.