The Development Of Outdoor Industry Is Going Down To The Stage Of Intensive Deepening.

While the major brands are optimistic about the market, some media have pointed out that the outdoor industry is no longer a traditional way of obtaining profits through professional management. Instead, it has created a bright spot for marketing so that it can be magnified and magnified in the capital market. It expects a large amount of capital to be injected into stores, and it will burst exponentially through the expansion of "horse race enclosure", and ultimately achieve pyramidal growth.

According to the insiders, the outdoor goods market in China is no longer the first time for individuals to go out of their homes and is suitable for individual individual development.

In this regard, the media think: since then, the sports industry "Pan sports" marketing brand, but now most of them fall into the trap.

The result of homogenization is that the outdoor products industry is almost on the way to sports brand 10 years ago.

The expansion of "horse race enclosure" directly brings about a series of operational problems. "On the other side of rapid development, there must be inevitable chaos and disorder, and lack of professional skills.

Lack of professional management and operation personnel, and lack of chain operation.

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Insiders pointed out.

It can not be overlooked that there are some problems in the operation of the store. At the same time, the famous outdoor retailer, Sanfo outdoor also said that the opening of the shop is restricted by location, rent, personnel training and other factors. With the development of outdoor stores and retail chain channels, the department stores in the department store are the largest, which will bring the imbalance of outdoor attributes, and the appeal of fashion and leisure is much higher than that of professional positioning.

And the outdoor area of fashion and leisure is low. New brands will get into this area and the market will be more mixed up. If the professional market fails to maintain the intention, it will lose the original taste of the outdoor industry.

Overall, 2014 saw a certain rate of growth, 20 billion 80 million of outdoor industry retail sales, 10 billion 970 million of shipments, 11.28% of year-on-year retail sales and 13.35% of shipments.

The outdoor market has shifted from the extensive stage to the advanced stage.

The good news is that the outdoor market is developing actively in the direction of healthy adjustment.

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The first batch of footwear standards drafting conference was held in Dongguan, Guangdong. More than 30 people from Beijing, Shandong, Shanghai, Guangdong, Zhejiang, Fujian and other research institutes, enterprises, quality inspection institutions and local industry associations attended the meeting.

The conference was hosted by the Secretariat of the national footwear Standardization Technical Committee and hosted by Dongguan new tiger Wei Industrial Co., Ltd. at the same time, the conference was valued and supported by the Guangdong provincial standardization research institute and Dongguan Quality Inspection Bureau. Relevant leaders attended the meeting and wished the grass conference a complete success.

Before discussing the draft related standards, Secretary General Qi Xiaoxia made a detailed introduction from the three levels of standardization reform, the key points of footwear standards and the specific work arrangements of the Secretariat in the future. He informed the meeting of the March 2015 footwear Committee's meeting on the classification and name of shoes, and pointed out that the future work of the footwear Commission will focus on the direction of standardization reform, and solve some of the standards duplication or cross issues existing in the domestic footwear industry, and constantly improve the footwear standard system.

Then the shoe committee secretaries briefed the participants on the existing footwear standards system and the standard establishment and revision procedures and so on, which made the participants understand and understand the standardization of shoes making and the revision procedure of standard system in China.

The conference passed the determination of the limited substances in footwear, outsole, footwear, footwear and footwear components. The determination of formamide in footwear chemical testing method. The determination of two methyl formamide in the footwear, footwear and footwear parts. The discussion of the draft of 5 national and industrial standards has determined the compilation principles of each standard, defined the scope of application, and determined the normative elements of each standard.

In the light of the needs of the industry and the practice of production, all experts have focused on the determination of the items and their indicators in the technical requirements, the selection of the test methods, the optimization of the test parameters, etc., and have made careful deliberation and deliberation, and put forward specific suggestions and suggestions for the technical route needed to be tested and verified, the experimental data needed to be supplemented and the technical requirements involved.

At the meeting, the Secretariat also signed contracts with the drafting units in the progress of standard revision and division of labor.

After the meeting, the Secretariat will organize the drafting group to draw up a verification test plan, collect samples and carry out verification tests according to the results discussed at the meeting, so as to make the standard technical indicators scientific and reasonable, and improve the quality and standard applicability of the standard compilation.