Why Can Moncler Make Big Money In A Weak Market?

As of March 31, 2015, the group's revenue rose 38% to 201 million euros (1 billion 398 million yuan), much higher than Thomson Reuters analyst.

177 million euros (about 1 billion 233 million yuan).

Moncler attributed the good performance in the first quarter to the low performance of the euro and the strong performance of the international markets such as North America, China and Japan.

The Asia Pacific region is currently the largest selling market in Moncler, supporting Asia, China, Hongkong, Japan, Korea and other regional markets, and the Asia Pacific market grew by 66% in the first quarter.

However, the brand CEO Remo Ruffini said in an interview last October, "we have succeeded in China, but it is not the largest market. Compared with Japan, the Japanese market is bigger.

The increase is also very eye-catching.

If you often look at street pads, you should have noticed that this winter's most popular brand of down garments.

Moncler, founded in 1952, did not have much connection with fashion at the beginning. Until 1980s, it was called a "Italy (Paninari)" by a group of Italy.

Enthusiasts, and under this group of people, gradually spread the trend of wearing Moncler.

In fact, every year in Paris fashion week and Milan fashion week, Moncler is not just a down garment manufacturer, but also gets a share from the luxury fashion and accessories market.

Unlike the usual bloated and conservative down jacket, the creative director who once served in Moncler is the name of the fashion industry.

This list is from GUCCI.

Alessandra Facchinetti, director, to Thom Browne, former sales director of Armani.

In addition, Moncler often co operates with Chao brand to launch the joint design.

Although one

Good performance, Ruffini also sniffed the smell of crisis.

He believes that the challenges that the brand may face in the next 5-10 years will come from wholesale business: "Moncler has many sales difficulties in New York's Dover Street Market, London Browns and Paris Colette.

Buyers of buyers have been pursuing novelty, where sales are not comparable with department stores.

To this end, Moncler is actively adjusting its business strategy.

End revenue increased to 69% in the first quarter, compared with 56% in the same period last year.

As of March 31, 2015, the group operated 181 stores, with a year-on-year growth of 9, including 151 retail outlets and 17 year-on-year growth, all in the Asian market.