Join The Brand Clothing Store To Consider The Popularity Of The Product.

Clothing is a special commodity, and its purchase depends entirely on the degree of consumer love for goods.

Because of this, whether you want to join the brand clothing in the local word of mouth is good, and how popular the product is, is a key factor to be investigated.

This can be divided into several aspects.

First, what is the popularity of the brand in all parts of the country?

What is your status in mind? You can directly ask the Brand Company for its past sales data, and you can also see from the side that the sales department is aware of its sales situation by the shopping malls and the agents that run the brand.

Secondly, according to the

Positioning and products

How many people in the area will be interested in buying this product? To judge whether your target customer population is enough.

Third, it depends on whether the price of its products is competitive in similar brands.

Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict.

It should be noted that the popularity of the product is, on the one hand, a result of the brand's gradual precipitation over the years, and on the other hand, it is closely related to the advertising support of the company.

If a brand continues to advertise on the national media, maintaining a certain media exposure rate will be directly proportional to its popularity.

Can you join the company to give you enough profit margin? Just looking at the surface discount and exchange rate is far from enough. There are many hidden items that you may not see.

Let's make a rough calculation.

According to the sales volume of the shops and the sales situation of the surrounding brands, we estimate the number of sales per day, and make the best two plans, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, and estimate what kind of space your profit margin will be in. What is the maximum profit rate and the minimum? How long will it take to recoup its investment?

A clear understanding of Brand Company's development, including its history, current situation and future trend, is very important for your choice and decision.

As your supplier, it is also a business partner. Your development is closely related to the development of the company.

Of course we want to choose a company with good credit, mature and healthy development to work together.

Mature and well developed companies generally have higher choice of franchisees and higher affiliate fees, which means that the entry threshold is high, and the support and services provided at the same time are relatively perfect. Your success is relatively high; and the small companies that are just starting up do not have restrictions or restrictions on this aspect, but because they have not yet been finalized, there may be more problems and relatively greater risks.

The choice between the two depends on your own investment budgets and business experience.