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The List Has Lowered Prices In China, And Other Luxury Goods Have Also Been Lowered.

2015/4/1 21:44:00 31

LuxuryLower PricePrice Adjustment

  

Famous Watch

"Patek Philippe" reduced the price of nearly 20%, Versace will follow up in May, the major shopping malls began to adjust the investment structure.

Just last week, Chanel, which has been called the luxury industry benchmark, has announced a price cut.

The brand has raised the price of goods in Europe while lowering the selling price of Chinese mainland products.

Later, the brand was queued up outside the exclusive stores in Shanghai and Guangzhou, and the price adjustment products were sold out.

This is constantly fermented in the luxury industry. At the same time, a number of Changsha's newly opened shopping centers that have positioned "high-end" and "luxurious" have been adjusted and positioned.


In recent years, Star City

Changsha

Despite the popularity of many luxury brands, Chanel has not set up counters in Changsha despite the wave of luxury price cuts, but its impact has also touched Changsha's high-end consumer market.

The brand of watch group LVMH, which has been stationed in 3 Changsha shopping malls, has participated in this round.

Modify price

In March 29th, reporters in the Changsha brand Kaifu Wanda Plaza counters learned that, on the basis of the original price, the group lowered the price of watches by 8% to 13%, "some models have a larger decline, and now it is more suitable for buying time."

The shopper said.

Previously, antique brand Patek Philippe group has announced that it will reduce the retail price of watches in the Asia Pacific region.

At the Basel watch exhibition, which was just concluded in March 26th, the brand once again announced a 18% reduction in the mainland market.

Reporters learned that the brand was pferred to the friendship store in 2014 and became another luxury brand in Changsha market.

In addition to the brand name list, there is also a price reduction intention of Versace.

In March 29th, reporters learned that, during the release of the company's 2014 earnings report, the luxury brand Versace said that CEO was "closely watching" competitors' actions and looked at its pricing mechanism. If there is any adjustment, it will be implemented in May.

In fact, the price of luxury goods has been cut down in mainland China, and the price difference between Mainland China and foreign countries has not been heard.

In the purchasing market, the hottest products include luxury bags and watches, as well as the skin care products of all international brands.

Starting from 2 years ago, Estee Lauder group has repeatedly raised the price of its skincare brand Estee Lauder in the United States, and Clinique has quietly implemented the "Sino Hong Kong equivalent" - the price of the Hongkong counters and the mainland counters.

The public relations manager of the group's brand in China has said that the action of narrowing the price difference will continue to keep the purchasing power of Chinese consumers at home.


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