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Hangzhou Tower: Two Years Later, "Three Pillars" In Hangzhou City

2015/3/27 14:53:00 50

Hangzhou TowerHangzhouBusiness District

When we talk about "bride", what about the "groom"? According to Yu Yong, general manager of Hangzhou Tower, Hangzhou general will continue to be tall and high positioned to develop internationally and moderately.

It is understood that the A seat Prada has entered the decoration this month. In June this year, B 3F will also become a famous designer brand and international fashion.

Men's wear brand

In 2016, BV and Saint Laurent will enter Hangzhou University.

And in the east of the city,

Hangzhou

Another building project, 501 city square, will also show itself in the second half of 2016.

Its target group, like Wah Yuen, is a new middle class woman aged 25~35.

Therefore, it relies on Hangzhou University, and follows the new mode of "hundred release".

It is reported that there will be high-end medical clubs.

Membership

The mode will provide high quality general services and personalized health care services for the customers, as well as fitness yoga, beauty SPA, medical beauty, month hospital and so on.

The highlight is that the first floor will be an outdoor garden with coffee and dessert. The theme of the two layer is "artistic life". In the future, there will be various exhibitions of art and literature; the three level is the trend CLUB and the personalized tide card; the four level is the children's amusement center, family dining and so on.

Tong Minqiang revealed that two years later, the three main commercial groups of the new group: Hangzhou Da, Xie Bai and 501, will occupy three main business circles, namely, Hangzhou City, Wulin, lakeside and Qianjiang new towns, forming the north and South echoes of Yanan Road, and the "three pillars" of the main urban area.

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At the just concluded Basel watch exhibition, Patek Philippe (PP) announced a 18% cut in the mainland market.

On the first day of Pakistan exhibition, tiger Heuer first cut prices in Hongkong, with an average drop of nearly 20%.

Of course, during this period, the most concern was the price reduction of Chanel. The drop in the price of a package was 8000 yuan.

These make the week of 3 almost become a "big price reduction week" - some people applaud, some people secretly hurt themselves, of course, more is behind the silent smoke.

As a leader in two industries, what will be the impact of PP and Chanel's move?

At least once a year, and three or four times more, the self preservation mode of luxury goods (of course, most of them are based on raw materials and exchange rates) has been used for many years. This is how many people have rubbed their eyes when Chanel announced the price reduction.

Moreover, it is not a different family, it is just a brand that is still strong in the economic downturn.

As for the news of Patek Philippe's reduction in Basel, the industry did not show much surprise, because it had made a foreshadowing in the Hongkong market before - the highest drop of 22%, Hongkong's drop in price would naturally widen the gap with the mainland market, and the mainland market could not hold back.

"PP is not the first time to cut prices. In 2009, the price cut was a great success. It became a classic case.

However, at that time, it was relatively low-key and did not announce publicly that only a few people in the industry, including the customers concerned, were clear.

From the 90s of last century, Patek Philippe's tens of millions of watches collector A brother said, and in 2013 and 2014, PP has been lowering the price of Hongkong. Before this year, the price was probably around 16.5%. It was not thought that it would be as high as 22%, such as 5712/1A, the old price 297900 Hong Kong dollars, the new price 231200 Hong Kong dollars.

For a long time, luxury goods are very sensitive to the word "price cut". They think that "reducing" their identity and brand image, so they want to lower their prices.

Even if someone secretly descends, he will not readily admit it.

"We are adjusting prices, not reducing prices, because there are also ups and downs (sometimes six or seven yuan down and only one increase, and they are holding on to straw as well)."

In recent years, similar responses have been heard too much.

It is said that in the past few days, Dior also had a package payment of 10%~20%, though not a classic one, nor did it have a high-profile announcement.

Chanel and PP finally made this embarrassing thing public.

"Luxury can only rise or fall, that is, the myth of brand packaging these years. Many consumers have been brainwashed for a long time, otherwise they will not see long queues on price cuts."

Privately speaking, an industry insider said that the price reduction of PP and Chanel might make Chinese people's understanding of luxury goods enter a new stage.


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