How Does The Clothing Brand Duang? Pay Attention To The Consumer Is The Absolute Principle!

"China's clothing brand and

Where is the difference? "The Chinese garment industry needs to form its own brand" and "how to make China's own brand better accepted by consumers".

In the two sessions held in 2015, some experts have thought about the development of China's garment industry.

On the contrary, how can we make the brand stand up to evergreen trees in the fierce competition of the clothing industry market in China? Some studies have shown that the cost of attracting a new customer is 4 times 6 times that of an old customer, and the profit from the brand loyalty is 9 times that of the brand loyalty.

It can be seen that consumer loyalty to the brand will affect their buying behavior.

Therefore, the core of brand management in the future should be shifted from brand cognition to brand sentiment.

Similarly, in the process of brand building, clothing enterprises should also strengthen their brand sentiment maintenance.

Speaking with products

The arrival of the perceptual consumption era has made consumers more and more focused on the consumption experience.

The root of the enterprise is derived from good products, and it is also the primary concern of consumers.

The Bestn clothing brand in China concentrates on product talk, concentrates on the products, and focuses on the trousers industry for more than 30 years. It is committed to providing quality services and products to consumers. Its professional attitude is to create products that make consumers feel at ease.

It is understood that each production workshop of Bestn clothing, each pants produced by the need for 26 high temperature stereotypes, 108 knives streamline tailoring and 125 professional production process, each pants produced, can create the perfect leg line.

Speaking with products, this is the most genuine communication and connection with consumers.

Professional guide shopping -- emotional service strategy

We know that emotion is a link between people and is a balance point in the process of consumer decision making. Emotional stimulation for psychology is 3000 times faster than that of ordinary thinking.

Shopping guide is the best tool for consumers to do emotional marketing in the process of shopping.

Compared with foreign fast fashion brands, they advocate the "clothing market, independent selection", but customers queuing up for fitting, no professional guidance, collocation and other factors, will cause customers' consumption experience is not good.

Bestn, a domestic apparel brand, aims to provide consumers with satisfactory products and enjoyable shopping experience.

Bestn has accumulated more than thirty years of trousers experience in the industry, deeply understanding the needs of consumers, caring and meeting every consumer from the details, such as providing professional advice while customers shopping, and giving intimate advice and meticulous collocation suggestions to customers can make consumers feel the professional attitude and service of enterprises.

At the same time, Bestn brand attaches great importance to the customer's consumption experience, and many efforts have been made under the online store, such as providing free sewing service in the store. When customers purchase products, if there is a need to modify the length, they can be realized in the store, anticipate the needs of the vast number of customers, and some shops also provide free laundry and ironing services, thus relieving consumers' worries.

Good brand, warm heart -- emotional brand strategy

Through brand building to convey an emotion, it can establish an emotional bridge between consumers and brands, at the same time, gain greater market competitiveness, so as to get a steady stream of added value.

A good brand culture is a great asset of an enterprise, and it can form the core competitiveness of an enterprise.

In addition to brand culture, brand partners actively interact with consumers to better understand the brand.

According to the survey data, consumers' understanding and dependence on brands are higher than that of ordinary consumers after having direct contact with enterprises. Enterprises can also use this opportunity to strengthen the connection with consumers and establish life-long customers. 43.2%.

Domestic such as

Family paternity has been advocated, and Disney family parenthood tours have been held.

It is an excellent example of emotional brand marketing to establish links with family members of consumers and create memorable experiences for them. The reputation of brands can also be disseminated and spread through consumers' word of mouth.

Only by making contact with consumers can we make the brand more in-depth. This is especially true for the clothing industry, creating different experience platforms for consumers to experience, so that these emotional experience centers can be established and eventually form a kind of moving power, which will permeate the consumers' hearts.