Middle Aged People Have The Strongest Purchasing Power.

The 2014 China online outbound tourism report shows that in 2014, the outbound tourism in mainland China broke through 100 million passengers for the first time, and the growth of the Korean brigade was remarkable. For the first time, it became the country with the largest number of trips by mainland tourists.

Mr. Zhou, who has had 11 years of experience, has told reporters that ten years ago, tourists in Jiangsu preferred traveling to places like Hongkong and Macao. In the past two years, the number of tourists to Europe, America and Australia has increased year by year. In Southeast Asia, Japan, Korea and other places have become the preferred destinations for travelers.

4 years ago, when I was a student in Korea, Miss Wang, who was a local guide in Korea, told reporters: "originally, I would only receive some domestic guests during the summer vacation. Most of the guests in Jianghu area were not only interpreter, but also guests. After graduation, the number of appointments continued to increase, and then began full-time guidance and take guests overseas shopping.

As far as tourism in Southeast Asia is concerned, the hottest route in Nanjing and Jiangsu is nothing but Japan and Korea. "Because the visa policy of Korea is relatively loose and the RMB exchange rate has increased, the number of tourists in Japan and South Korea has increased sharply in recent years, especially during the Spring Festival." A staff member from a travel agency in Nanjing told reporters.

"2014 China online Outbound Tourism Report" pointed out that First-tier cities Residents still account for the main part of outbound travel, but the growth rate of the two or three line cities is very fast. Middle and old age group We are rapidly becoming accustomed to Internet consumption, experiencing the Internet and even booking mobile travel by mobile phones. Families and couples including the elderly have gradually become the mainstream group of outbound travel.

"In recent years, the number of travelers who choose to go to Europe, the United States and Australia is relatively fast, especially for more and more elderly people who choose to travel abroad, and even the whole group is elderly."

Over the past 2 years in Germany, Mr. Hu said that "apart from the increasing number of tour groups in Europe, the number of people who choose to travel freely and find tours by local travel agencies has been increasing.

Many tour leaders said that no matter what Luxury goods As for daily necessities, the most powerful buyers of overseas shopping are middle-aged people. The elderly mainly buy health care products or practical goods. Although they are keen on big brands, they have relatively limited income and heavy financial burden, so spending money is relatively rational. This is the prevailing law.