The Basic Skills And Responsibilities Of The Clothing Store'S Shopping Guide Personnel

The most important internal factor for the success of a clothing retailer is whether the salesperson has received professional training. In the terminal market, only the salesperson has direct contact with the customer. In most cases, the customer relies on the salesperson to help him select the style. For this reason, successful retailers will carry out professional training for the terminal salesmen, so that they can master the knowledge of the products they sell.

55% of the customers' impression of salesmen comes from their clothes, and the salesperson's appropriate dress enables them to feel that they are fashion experts in the shortest possible time, so as to win the respect of their customers. "Kevin, Roberts of Shengli advertising, believes that the first step in developing customer loyalty is to seek the respect of customers.

Salesmen should not only wear the latest fashions, but also match them reasonably according to their external conditions, such as body shape, skin color, hairstyle and makeup. Only in this way can they convey the prevailing trends and concepts to customers and show the image of success and authority in front of customers. In addition, adapting to the brand style of our shop is also one of the requirements for salesmen's clothing.

Customers always consider styles, fabrics and colors when choosing clothes. Salesmen must have professional knowledge of fashion color and style analysis, pop analysis, and interpret them with proper language manners.

Generally speaking, the value of brand clothing lies in the concept. The concept of product is to express elaborately with meaningful consumption terms. The concept marketing is to instilling new consumption concepts into consumers through publicity, changing their traditional consumption habits and creating new demands.

The concept of customer products will eventually be passed to consumers through salesmen. After all, the ultimate goal of retail stores is to sell their products. Salesmen must be familiar with our products, and the more information they can provide to customers, the more trustworthy customers will be. "

If you can learn more about the information of other departments, salesmen can provide customers with information.

Accessories and cosmetics information to enhance customer trust.

Behavior and language directly affect brand image and reputation.

Whether the reception skill is good or bad is very important to the brand image and sales. Generally speaking, the sales process can be divided into seven stages: kindly greeting a product promotion, encouraging the fitting out, changing the service, the additional sales promotion, the cashier service, one of the most important elements in the whole process is: enthusiasm, care and concern.

From the characteristics of purchase, customers can be divided into rational type and perceptual type. "The former is decided after careful deliberation, repeated comparison and multiple opinions collection.

The latter is emotional reaction, impulse buying behavior, these two kinds of customers' psychology also need clothing salesman firmly grasp.