Shenzhen Fashion Salon Explores The Integration Of Brand Soul And Gene Crossover Development

Recently, the salon theme, "the new trend of international fashion", was held at the creative idea Hall of wind and fire at Shekou Creative Festival.

This event invited the partners of Paris fashion creativity firm, the space creation expert of the new lifestyle, Ms. Jas Gelet, the partner of the wind fire creativity, the Paris fashion creative firm, the famous French designer of the world's fashion circle, Ms. Gao Tanni Lanming, and the professionals from the field of fashion, design, art and other fields to explore the trend of the new trend of global fashion, and expand the influence of creative thinking in the creation process of fashion, art, space design and so on.

It is reported that Berace Gelet, one of the keynote speakers, has rich experience in the retail industry in Britain, France and the United States. He has worked in luxury industries such as PPR spring group and LVMH group in Paris. He has co ordinated the international luxury brands including Hackett and Old England.

At the same time, she was also employed in France.

Design schools and many other fashion art schools.

Another guest speaker, Gao Landi Lanming, studied fashion design and Oriental Aesthetics in the Fashion Institute of Paris, Tokyo, Japan and other places, and worked with Dior chief fashion designer John Galiano, then created his own Corentine Tutobstyne.

Gao La Ti Na is also the president of the French Federation of luxury goods, and is active in the world's top fashion circles, and its design field also crossover to the interior.

With its unique and keen fashion sense, it always leads the fashion trend of the world.

During the lecture, two famous designers shared their latest thinking on fashion, art and humanity with their own experience in many countries and rich and diverse creation.

The two guests analyzed the classic cases through videos. For example, some shopping centers in South Korea, Great Britain, London and Paris, France, which are super large volume shopping centers, are rich in their services and cultural concepts in addition to the richness of their products. They provide customers with very comfortable experience and enjoyment, and customers can easily spend the day in them, and can produce casual consumption.

For example, the Monaco guild hall in France is bringing the spirit of restoring the ancients to the extreme, giving customers a very pleasant sense of comfort.

When it comes to luxury goods, the two guests deeply analyze the important future trend of contemporary commodity sentiment to stimulate marketing and luxury products consumption.

They suggested that the production of luxury goods should not be too high, and that it would be of great value to ensure its scarcity.

According to the two guests, Paris in recent years

Many Chinese fashion designers and their works appear frequently, especially their works have profound Chinese traditional cultural elements, contain interest and charm, and make the world fresh and new.

At the moment, global culture is well integrated with Chinese fashion.

The present works also show the present situation from simple to complex. They suggest that they should follow the concept and style of "great complexity to simplicity" in Chinese traditional culture.

The two guests said that pboundary became an inevitable trend. Designers should diversify their resources in the field of design.

For a brand, the soul and gene of a brand are invariable. This gene and spirit are recessive rather than concrete, but it runs through the brand throughout. The dominant strategy is the strategy and strategy formulated after big data research and analysis, and only a combination of implicit and explicit can make a brand go farther and longer.