How Can A Clothing Store Be Displayed To Extend Customer Retention Time?

Generally speaking, the main route for customers to browse is the main passageway in the store.

Large shops are often circular or well shaped; small shops are L or reverse Y.

Among them, hot sales and fashionable money should be placed on the shelves of main passages so that customers can easily see and touch them.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

The importance of light for product display can be imagined.

For the display of clothing stores, the role of light is much more than simply illuminating objects and satisfying people's visual function needs. It should also be a guarantee for creating space, rendering atmosphere and pursuing a perfect visual image.

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

The competition of clothing stores is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.

Among them, the main functions of loudspeaker equipment are as follows:

A, create

Atmosphere;

B, catering to customer psychology;

C, promote brand culture;

D, ease customer sentiment.

Urban people are tired of business and political circles, and their physical and mental exhaustion is self-evident.

Under the condition that the store area is large, the clothing brand can set up the rest area skillfully.

Build a shopping paradise.

Among them, a sophisticated bar, several bottles of high-end wine, 35 connected notebooks and magazines full of leisure and fashion can completely ease the tension of customers.

At the same time, ingenious setting of the rest area can also make the different styles of clothes invisible, and during the rest time, customers can appreciate the advertisements and publicity brochures of the terminals so as to achieve the goal of killing two birds with one stone.

The window is the information window of the brand, every season.

Simple display of clothing can be done through shop windows to attract customers in the past.

Among them, the design of window should be done:

A, the selection of representative styles for display, the selected clothing should represent the overall style of the brand.

B, seize the visual focus of customers, and form a three-dimensional communication mode.

C, window clothing display should not be too numerous and miscellaneous, simple and clear can maximize the utility.

D, pay attention to blank, in order to highlight the main character of clothing.

E, marking the price, so that customers can quickly understand the brand's grades and positioning.

F, skillfully using artificial light to render product characteristics.