Marketing Skills: How To Use Bing Marketing To Get The US Search Market

Bing proved to be a huge one.

。

In addition to bing.com, yahoo.com and msn.com, Bing also occupies apple Siri, Kindle Fire, Amazon Fire mobile phone, Xbox, twitter and many other channels.

In other words, when you search with Google, it is actually possible to use Bing search.

For most advertisers, Bing advertising is more affordable, because the cost per click is lower.

Nevertheless, quite a number of enterprises are

AdWords and Bing choose between advertisements because they think the audience is the same.

Wrong again! Google and Bing's Web search users are different in many ways, including their different clicks.

That is to say, through Google search, you can reach different users of different habits, and these users can turn from searchers to purchasers.

Bing is relatively intuitive.

You can only import Google ads into AdWords by clicking a few times, or create a new advertisement from scratch.

First, how to import Google AdWords ads into Bing

First, log in to your Bing account (or create a new account), then click the "import marketing campaign" in the upper right corner of the screen, and click "import from Google AdWords".

Input the login information of Google AdWords, and complete the remaining process according to the steps.

Considering that the click cost of Bing is lower than that of Google, you must adjust all the delivery strategies after completing the import activity.

Two, how to create advertisements on Bing.

If you do not plan to import ads from Google, here is a way to create new advertisements on Bing.

Start with choosing your ad settings.

This is a crucial step, because it determines the location, days, time, age, sex and so on.

1. Set your budget.

According to the budget, choose daily or monthly billing.

The best strategy is to start conservatively and expand continuously in response to future reactions.

When you write an advertisement, you need to add a topic (25 characters), describe (70 characters), display URLs (35 characters), and destination addresses.

Usually, the best advertising copy practice meets the following requirements: catching the headlines of the eyeball, and summarizing your product well, with clear characteristics, strong effect, and the desire to buy users.

Selecting keywords is one of the most important steps in creating accounts.

It determines where your ads will appear under what search terms.

This should be considered from the consumer's consumption cycle. Will they search for "buy", "evaluate" or "solve"? If you aim at sales, you should not invest too much in evaluation and settlement, and if you plan to invest in a long-term sales process, these words can be used.

One of the biggest differences between Google AdWords and Bing ads is that Bing can distinguish mobile devices from desktop devices.

Therefore, when conducting keyword research on Bing, you should pay attention to which equipment your potential customers use, and whether you should regard mobile users as a separate advertising market.

Mobile keywords tend to be shorter, so if you aim at mobile devices, Bing is one of the best ways.

Pay attention to the fineness of keyword classification.

A specific example is the advertisement of dog toys.

A group of keywords can be water toys, and the other group can be called tennis, which is the right thing to do.

Further classifications, such as different colors (red water toys, blue water toys, yellow tennis, blue tennis), deviate from the theme in 99%.

2, setting up a bid.

Bid is the maximum value you pay for each click.

You can set bids on advertising or keyword level.

The best strategy is to start low and gradually achieve economies of scale.

Once some traffic is gained, Bing will give different bidding levels.

This is more advantageous to optimize your advertisement.

Whether you are looking for new ways or opening up new sales channels, Bing is definitely a good choice for testing your business.

Plan a small budget and see if it can be turned into a profitable one.

!