How To Make Your Product Display More Magnetic?

1 general store display

Overall

Let the customer walk into your shop; service consciousness, make the customer feel that she is very valued, and infect her with a warm atmosphere, make her feel very comfortable (shopping guide training), purchase desire, display as many products as possible to the customers, and finally have a way to make her occupy herself.

Around this general merchandise, the brand, product and retail environment of Y-style will have lasting attraction to consumers and enhance sales performance.

Therefore, in a sense, the successful and effective display strategy of commodity display and the realization of the effects and benefits of marketing promotion in the early stage are the only ties linking "brand", "product" and "consumer".

2 basic principles of commodity display

From the display effect of the entire storefront, customers can feel the brand culture of a brand, that is, a brand's style, product positioning and market positioning.

Themes should vary with seasons and promotions.

In the seasonal change, from the display effect of the entire storefront, customers can clearly know the main products and main colors of the season.

color

The orderly color theme gives the entire store a distinct, well ordered visual effect and strong impact.

In the exhibition, more color contrast is used as the focus or the color gradation effect of goods display is created, so that customers can produce rhyme, coordination and sense of hierarchy.

balance

It accords with people's psychological orientation, resulting in a harmonious, comfortable, stable, orderly and concise vision. The principle of balance can be used to arrange products in a coherent way and convey consistent visual effects.

The principle of balance runs through the entire wall and individual backplanes. The combination of display should pay attention to the relevance of product series.

Convention and consensus

Shops in the middle shelf distance can not be less than 120CM, the flow direction of customers after entering the door is smooth and convenient, and can reach as many goods as possible. There are plenty of light in the shop, no shadows and dazzling lights, as far as possible to consider the placing of consumer shopping habits, which can maximize the distance between customers and products, and cause customers' consumption desire.

Proportion

Reasonable proportions are conducive to improving the overall image of the series product display, grasping the sales rhythm, rationally laying out and grasping the sales dynamics.

(for example, the proportion of booth space for display and display of goods is 20%:80%; the display capacity and 65%:35% of the store are suitable.

classification

The main products of the company are combined with the local situation and the situation at that time, and the correct classification is placed to achieve the effect of publicity and promotion.

Note: attention should be paid to color, size and serialization display. Color should be displayed from outfield to infield or from left to right, in small to large order. Similar products should be arranged in the same color or near color in the same order.

Should avoid the problem: POP damaged, over the season has not yet been replaced; products without serial lining, single scattered sales; in mirror, shelf surface, glass surface will be decorated with paper notices or POP; too many scattered and independent shop ornaments and deliberately create "fun" and "style", too exaggerated and distorted, do not induce; light source maladjustment, damage, lighting no natural reduction effect, misleading consumers; display capacity imbalance, unadjusted and adaptable; seasonal and early season products display position has not been adjusted, display mode remains unchanged.

Exhibition

1 stacking: the same season, the same series of goods are displayed in the same area; dismantling packaging, 8-12 pieces in summer and 4-6 pieces in winter are suitable for two; the spacing between stacked goods is about 10-15 centimeters; it should be from top to bottom, from small to large (S-M-L); do not leak out and put it in clothing; the color in the area from top to bottom, from the front to the rear, from shallow to deep; put the best selling goods in the golden area (easy to see, easy to get); put the accessories associated with the goods next to it, so as to facilitate the additional recommended sales.

We need to pay attention to several points: keep the stacking neat, beautiful and straight; when a certain color is missing, it can be temporarily replaced by similar goods with the same color, and can often change the display position of goods, so as to prevent unsalable sales, so that customers can feel fresh and feel that the new style is continuous.

2 hang up: two kinds of hanging and side hanging.

Hang up: attract customers' attention by clothing styles and collocation.

Generally hanging 3-5 pieces; size from the front to the back, from small to large; the same series of top and bottom match;

Side hanging: attract customers by changing the level of color and changing the style.

The same type of goods are displayed together; the color is from the front to the back, from the bright to the dark; the size is from the front to the rear, from small to large; the last garment should be oriented to the customers; the distance between the goods should be 3-6 centimeters; the thickness and the length of the fabric and style are generally from the front to the back, from thin to thick, from short to long.

Attention should be paid to: non cardigan goods, clothes hangers should be placed from the lower part of the clothes, do not force from the neckline; place POP and foil in the nearest position; wool, knitted and light goods are best replaced three days; the hanger logo faces customers and the clothes hooks go in one direction.

In addition, Monday, two or three and fourth are usually full time wives, so that some fashionable, expensive and unique clothes can be put in the living area and on the model.

On Friday afternoon, Saturday and Sunday, most of the shops are women who work at work. It is better to hang up the middle priced clothes in the living area and wear them on the models.