Clothing Enterprises: O2O Landing Is A Systematic Project.

The future consumption pattern is vague and uncertain, and exploration is the only way to win in the future.

At present, the consensus of most experts in the industry is that O2O is no longer a "play concept" but an industrial value chain pformation.

The "system engineering" and "playing the game" are opposite to the original intention of O2O.

The role of generalized O2O in the pformation and upgrading of the business ecosystem of enterprises is not only at the channel level, but also at the consumer level and the cooperation level, so as to adapt to the new digital basis and establish a new life style.

Without this capability and mode, enterprises in the future will be unable to cope with all kinds of changes in the market, so whether entrepreneurs or information officer CIO is looking at O2O.

The key is to consider the implementation of the landing plan, consider the trend of the future development of enterprises, how to adapt to the trend of the digital age, find the outlet at the right time and stand on the exhaust outlet.

Some garment industry veteran CIO believes that clothing companies need to do four basic projects in order to get through and really realize O2O, including the opening of commodities, the opening of stores, the opening of membership system and the distribution of interests.

Luo Guangping, President of Yum Software Research Institute, believes that solving the problems that most enterprises practice in O2O must be parallel to three carriages. That is to say, we need to complete the three tasks of retail contact layout, multi-level pformation of the channel structure, resource integration and redistribution. We can truly practise O2O under the three systems and achieve new breakthroughs in enterprise development.

And how to use the smallest.

To get the greatest success, to maximize the consumption of consumers to O2O? The real network marketing expert, PPT Tatsu autumn leaf suggested that enterprises should pay attention to the influence of the media, and with the help of watercress, knowledge, Baidu experience, video sites and other social media to introduce traffic, and expand the influence of O2O brand.

In fact,

O2O is the termination of enterprise POS mobile and data analysis system, and it is the comprehensive information technology of offline retail store.

However, what makes retail clothing enterprises very troublesome is that nowadays the software industry is rarely able to provide a complete set of efficient and complete IT solutions, especially the manufacturers of O2O solutions, which is not conducive to the full implementation of O2O.

O2O has to do from the current overall trend. Enterprises should meet the new needs of consumers and adapt to the changes of this era. We should actively create O2O ecosystem. The role of software service providers is to provide the most suitable O2O solutions to help customers build up the O2O ecosystem and help enterprises turn O2O into a feasible solution.

However, there is also the problem of senior industry concern that even if the cost is very high, the passenger flow will be introduced. If the clothing enterprise itself is hard, it will not generate sales.

Therefore, for garment manufacturers, the core issue of O2O is how to better serve consumers and satisfy consumers. The advantage lies not only in stores, but also in supply chains, with the help of O2O mode (such as personalized customization), which can design and produce goods that consumers prefer.

In this regard, La Natsu Bell clothing senior executive vice president Hu Gang acknowledged that he believes that O2O is to open the whole channel, its essence is to satisfy customers. At present, the O2O practice in China has just moved to V1.0, that is, channel level. After that, we will open up the whole channel of the service to the store members.

Now La Natsu Bell has achieved the O2O of the whole channel, and the "double 11" more than 300 stores have received a lot of praise from high speed shipments.