Hundred Speed Shoe Industry "Bankruptcy Rebirth" After 9 Months Of Successful Reorganization Of Enterprises

Because of the crisis of guarantee chain, Ruian's former star enterprise Zhejiang. Shoe industry The company's life and death once became the focus of attention. At the end of the year, the 100 speed is still a cause for concern. The difference is that after 9 months, the reorganization of enterprises has been successful and become the first enterprise in Ruian to get out of the guarantee chain.

Recently, in the Dongxing industrial area of Xincheng Town, Ruian, the reporter has been asking for a lot of trouble, and finally found a hundred speed shoe company in an obscure remote roadside.

"Production is basically not affected by bankruptcy reorganization, but it is more busier than before." Knowing that the reporter came to interview, Weng Shizhong, director of production and director of the office of the 100 speed shoe manufacturer, suggested that reporters should turn around in the workshop and feel the busy production atmosphere.

The four main floors of the workshop were seen at the airport. The workers on the production line were concentrating on their work. A pair of finished shoes were quickly packaged and sent to and abroad after being processed. At this time, it is hard to imagine that this is a company once deeply trapped in the chain of guarantee crisis and struggling on the brink of life and death.

On the third floor of the semi finished production workshop, Weng Shi Zhong picked up a pair of thick semi finished products. leather shoes It is said that this is a pair of high quality waterproof labor protection shoes, all manufactured in accordance with the standards of Europe and America. This batch of labor insurance shoes will be exported to Europe and South America, and the selling price will be between 25 and 30 dollars, with a profit of 10%.

"Don't underestimate these. Protective shoes They are specially designed for foreign specific industries and specific production environment, and have high quality requirements. At present, the company has developed various kinds of functional footwear, such as waterproof, anti sawing, stab proof and skid proof, and has successfully opened up foreign markets. Weng Shizhong said.

During the nearly one hour visit to the production workshop, the strong feeling for reporters was that after the crisis, the company focused more on its main business.

"The crisis brings too many reflections to the speed limit. One thing is for sure that enterprises will become more focused and more focused on the future." Weng Shizhong said, if there has been no deep tillage industry to form a good product brand and a good market share, it is hard to say that 100 speed will get through this.

For the 100 speed shoe industry and Weng Shizhong, the past 2014 is bound to be a very extraordinary year.

No one would have thought that this company, founded in 1999, with an annual output value of about 50000000 yuan, is a well-known Wenzhou enterprise with many international brand production bases. Since the beginning of 2014, it has been experiencing an unprecedented calamity: the owner of a shoe industry who has secured the road, the shoe industry has fallen into nearly 80 million yuan guarantee chain debt, and the company has been in a dilemma for a moment.

In February 2014, the creditor handed in a petition to the court and demanded bankruptcy reorganization of the 100 speed shoe industry.

"Since last September, the company is suffering." Weng Shizhong said that since he was caught in the "mire" of the guarantee, the company's funds had been completely incapable of working, but in desperation, they could only apply for bankruptcy liquidation.