Basic Points And Measures Of Store Operation And Management

　　 1: Shop management Essentials of management

1, store management three elements:

(1) shop: (lighting, image, atmosphere, pictures, windows, props layout)

(2) goods: (order planning, wave band goods, best seller replenishment / unsalable goods price change, product mix combination, seasonal spanition, product FAB familiarity)

(3) people: (staffing, assessment and motivation, professional and service, training)

2, store operation three elements:

(1) familiarity with goods, (characteristics, advantages, benefits, styles, styles, dressing people)

(2) look at people pushing clothes (size, dressing style, spending power, personality traits).

(3) mastering inventory. Inventory data Analysis of causes and measures

3, familiar with the three elements of goods (FAB):

1, characteristics

2, advantages

3, benefits

　　 Two: upgrading shop Operation and management Specific measures

1. Personnel training, assessment and motivation: training essentials, regular assessment and incentive measures.

2, goods FAB proficiency: shop staff do not know enough about the basic situation of goods, most of them only know the price, product number, fabric composition and other characteristics, and are not familiar with the style of the goods, dressing people, selling points and basic points of display.

3, the theme of store display combination is outstanding: we should display the theme according to the category of the major products, then do the interior and exterior collocation and the upper and lower collocation.

4, the rhythm of the goods on the band: we should advance the rhythm of goods on the basis of the weather changes, and we should promote the spanformation of the stores gradually.

5, four factors affecting store performance; enter rate / turnover rate / customer volume / customer price, and strengthen the combination display, simulation training and promotion skills training.

6, shop inspection work points; (around stores, goods, people + competitive products) pay attention to fashion retail first micro community [clothing retail display]

7, do a good job of balanced sales: arrange sales tasks according to category.

8, do a good job of balanced Discounts: timely sale of non salable goods, sale of salable goods, promotion of seasonal products and promotion.

9, we must grasp the key words: product sales cycle, wave band goods, portfolio display, product FAB, balanced sales, balanced discounts, four factors affecting store performance (entry rate / turnover rate / customer volume / customer price).

10. The manager and the supervisor of operations are basically walking around:

The first step: understanding the market and competing products (personnel status, product status, promotion measures)

The second step: understand the situation of the shop (personnel status, goods condition, promotion effect).

The third step: communicate with store personnel (shop problems, competition situation, effect of superior management measures)

The fourth step: communicate with the manager and propose countermeasures or suggestions.

The fifth step: do a good job of patrol notes and feedback to the collaboration department.

The sixth step: tracking execution

11, terminal store promotion specification:

(1) every year, five important festivals and holidays can be done with four themes, publicity materials, time to start, and clear plan.

(2) daily activity measures: over season sales promotion, unsalable product promotion, non salable goods price change promotion, staged buy and sell promotion, VIP customer promotion.

12, order

Product cognitive syllogism:

Best-selling goods always sell well, and the best sellers are important guarantee for the performance and profitability of the store.

Unsalable goods are unsalable this year, and they are still unsalable next year.

Therefore, the salable goods should be replenishment in time, and the salable goods should be changed in time.

What to learn?

Learn three diligence, three earnest and one earnest:

Three diligence: the brain is diligent, the mouth is diligent, the leg diligence, three early: in the morning goods, early season change, early change price, one earnest: the simple matter completes daily;