Vietnam'S Most Popular Online Shopping Clothing And Electronic Products

Vietnam has a very young population.

The acceptance rate is very high, and the development trend of Vietnamese electric business is irresistible. Now it is becoming a hot investment field of foreign capital.

Xiaobian learned from the recent reports of "Intelaisa" in the Asian media: e-commerce has more and more influence in the world, but many shops in Vietnam have not yet fully utilized the new sales channel, or have not yet fully set foot in this field.

90% of the net order is cash payment after delivery, and only 10% of the orders are paid through internet bank and credit card.

The use of Vietnamese domestic banks issued more credit cards than international credit cards, which made many online consumers hesitate to worry about payment when they were ready to place orders.

About 40%.

Sales revenue is concentrated in clothing, textiles and fashion, while the other 60% comes from electronics, household products, utensils and food.

The age of shoppers is between 22 and 40, mainly in large provinces and big cities.

The main purpose of Vietnam's online shopping is to find cheaper goods than physical stores.

This consumption habit runs counter to the situation in developed countries.

When consumers in developed countries are shopping online, in order to enjoy convenience, it is not the sole purpose or the main purpose of them to choose bargains.

In addition, in the mature market, some well-known brands only opened the network retail channel, but did not operate any entity shop.

Although Vietnam's e-commerce market has these shortcomings, its development momentum is irresistible.

According to Bizweb, an e-commerce consultancy, the value of Vietnam's electricity market in 2015 will double that of 2013.

EuroMonitor predicts that Vietnam's Internet users will account for 43 million of the total 40-50% in 2016, which is considered to be the "golden ratio" for investors to enter the electricity market.

Vietnamese consumers generally use smart phones, tablet computers and other mobile devices to purchase online.

According to Epinion, a market research firm, 50% of Vietnamese Internet users last year had the habit of buying online.

Lazada, also known as Southeast Asia's Amazon business platform, has entered the Vietnamese market.

Alexandre Dardy, President of Lazada, believes that the future trend of consumption is to buy online through smart phones, especially the younger generation.

Vietnam has the second fastest growing smartphone user in the world.

Such a rapid growth rate is undoubtedly conducive to expanding the network retail channel in Vietnam by developing mobile APP.

FPT Shop, Nguyen Kim and The Gioi Di Dong Vietnam large

And so on, has begun to increase investment and expand online retail business, and has achieved remarkable results.