Chunxi Road'S Leisure Brands Are Losing Ground.

The popularity of large stores has not changed the trend of brand shops and small and medium businesses.

Take Lining as an example, 244 stores were closed in the first half of this year, of which 108 were on South market. There were four stores on Chun Xi Road in Chengdu, and only two remained in the middle of August.

Under the fierce impact of the double 11, double 12 electricity supplier army, after many years of "wolf coming", it finally came true in 2014.

This year for brand monopoly entity shop, is the two word - shut shop.

Half year report shows that Lining closed 244 stores in the first half of this year, including 108 in South market.

There were four Lining stores on Chun Xi Road in Chengdu, and only two remained in the middle of August.

At the same time, chain stores are having a tough time.

In the same way as Lining, Baleno, who sits on four stores in Chunxi Road, left only a lonely family in the northern part of the country in early July.

According to the financial report, Baleno's parent company, Germany Yongjia, has closed 465 stores in the mainland and Hong Kong, Macao and Taiwan over the past year.

By the end of March 2014, the number of outlets in the mainland market has reached 388, accounting for 10% of the total number of stores.

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On this busy street, not only a mass leisure brand of Baleno is working hard.

The opposite side of the KAMA has already been closed, and Giordano, a few hundred meters away, has launched a "move seventy percent off" sign to prepare for the move.

The mass leisure brands that have kept the memory of the post-80s generation are fading away.

In the three quarter, Giordano has closed 74 retail outlets, 63 of which are located in the mainland of China, accounting for 85% of the total retail sales.

The report also shows that Giordano's sales in the mainland amounted to HK $341 million, down 5% from the same period last year, and the lowest sales since the 11 quarter.

In July 18th,

According to the international announcement, the core brand business declined 5.5% in the first half of this year, closing 85 stores, of which 18 were direct stores.

Huaxi Metropolis Daily reporter visited Daphne shop, found that the new model is much less than in previous years.

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Daphne store in Shu Han Road, Jinniu District, the old shoe with "processing price of 100-200 yuan" occupies about 2/3 stores, with fewer new ones.

In 2013, there were as many as more than 200 stores in the United States.

At the beginning of 2014, the ME CITY, a high terminal brand, was withdrawn from Beijing's Wangfujing.

In the first half of the year, only seven wolves closed 347 stores.

By the end of last year, JEANSWEST's stores in mainland China had decreased by 253, while IgG closed 88 stores in mainland China in six months, 73 of nine Mu Wang Guan stores, 53 of the card slave Road shop, and 46 of Hinur stores.