Shoe Products Need To Be Refined And Large And Full Of Brands Will Not Have Hope In The Future.

Only when playing basketball, NewBalance as a daily wear, running, Mizuno, ASIcs and other professional.

Become the first choice.

The age of a pair of shoes has gone.

For international sports brands such as Adidas and Nike, the fashion and leisure products that cater to the demand for consumption and the sinking of channels are only against the impact of the second-line market which has been completed for many years in terms of consumption training and brand indoctrination, but this is only a question that has shifted the latter. According to the law of the consumer market, the consumption trend of the second tier market will soon expand to the low line market.

So what changes have taken place in the sports consumption market in the first tier cities?

When Adidas was busy cleaning up inventories and opening up low - level cities, their main market was being attacked by unknown professional sports brands.

Mizuno opened its first RunningStation running concept store in Shanghai last year. In the future, MIZUNO will open running concept stores in big cities such as Dalian, Guangzhou and Beijing.

It is understood that the sales volume of MIZUNO China market is increasing at the speed of two figures, which belongs to running shoes.

Asics2006 entered China in May and opened the first concept store in Beijing in May. Data show that the sales growth of China in the past two years has exceeded 50%.

The turnover in NewBalance2013 is double that of 2012.

Although they belong to sporting goods, they are not only excluded from shopping centers, but become top guests.

Traditionally, consumers are classified as a large group, but the crowd is different. Even if the same brand is facing different consumers in different regions, how to provide products and services that are more needed for the more subdivided people, all brands, whether they are already doing this, or they are planning this thing.

There is no hope for big and whole brands in the future.

A senior sports brand clothing personage said.