Men'S Way Of Winning Sales Requires Creativity.

Yes

The proportion of preferences declined steadily with age, while wealth gradually increased.

Of the male respondents aged 25-34, 48% went to the mall to buy what they really needed, and the proportion increased to 59% in 35-70 years.

Of the men earning more than $75000 dollars, 51% went to the mall to get needed.

Then leave.

Although these data make people feel gloomy, there is no need to worry about it.

"Although men shop less frequently and spend less time in shopping malls, the advantage of men is that they are real buyers," Cynthia cohen said.

"Men's shopping tendency is clear. When they enter a store, they usually say," I want a new shirt. "

However, female shoppers will browse the new items in the store to confirm which products are being made.

They did not plan in advance. "

The data show that men spend an average of 71 minutes buying clothing in the mall, while the average time for women to buy clothes is 140 minutes.

The increase in residence time of men in the store means sales increase, so what method can be used to achieve this?

The important point is to reduce the display of daily necessities, add more novelty products or engage in promotional activities to attract male consumers in the sight of men.

Gottschalk 's has 63 department stores and 10 stores in 6 western states, and has started selling male products.

"A few years ago, on the eve of father's day, we entered a lot of motorcycles," said Gottschalk s regional manager of Oregon.

"Another year, we organized a classic car driving a local car club to have a barbecue in the open air.

This type of activity attracts a large number of male consumers.

Beecroft & bull, which owns four stores in Virginia, uses food and drinks to attract high-end customers to attract new customers through a series of exhibitions.

At present, Virginia's beach is widely used in parallel and effective way is: store in the store rich, double single seat bar.

"People are very impressed and deeply attracted," said Bryan beecroft, partner and general manager of beecroft & bull.

In all the beecroft shops, there is a fridge with plenty of storage. There are all kinds of drinks -- tequila, Scotland wine, rum and vodka.

There are also beer, red wine and drinks. All the drinks are served in iced glass.

"In most cases, they will drink some soda water or have some snacks," beecroft said.

"But on Saturday afternoon, many customers will come with their wives. Ladies will ask for some red wine, and then help men pick clothes and make purchase decisions. Their role should not be underestimated.

If the wife says, "you look great in this dress," then the deal will be settled.

That's why we need to attract both men and women at the same time.

This is a trick.

Because the survey reveals that 64% of men (47% women) prefer to spend time on other things than spend on clothes.

For household appliances, 42% of men prefer to buy such products.

Of course, we can't just rely on these electronic screens to survive. Another product that men like to buy is groceries.

And only 16% of them choose clothes.