When Choosing A Store, Remember That The Busiest Is Not Always The Best.

First, the prosperous area.

Expensive, if you enter a strange industry, if you start off in the busy area, you will probably lose your head because of too much investment.

Secondly, there are some big brands in the prosperous area. If your shop is on these big cards, it will be out of place.

Pay attention to the choice of business circles.

The location of clothing shops is very important, which is important to determine the survival of businesses.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the clothing store.

Usually there are certain geographical boundaries, that is, relatively stable business district.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

Analysis of the location of the store

Miss Luo's shop in Beijing has not been selected in the prosperous area, or even the place where the clothing store is concentrated. However, her 25 square meter foreign trade clothing store can achieve sales of 7-8 yuan in the peak season.

Because the location of the shop seems to be bad, but it is very good to look at it carefully.

Miss Luo's shop is located in a residential area. It has only two very narrow lanes. Because of the narrow road, it often gets stuck in traffic.

There is a key primary school opposite the residential area. Parents are generally rich or expensive.

Primary and secondary school hours every day, because the parents of many children, the road is narrow, so every day traffic jams.

Traffic jams are hard for drivers, but because the children who drive their cars are usually the mothers of their children, they can see all kinds of clothes displayed in the shop through the window when they are stuck in traffic, and people will pick up their favorite products when they are free.

The significance of Market Research

When analyzing business circles and investigating competitive stores, investors also need to thoroughly analyze whether their shops are negatively related with the nearby shops because of the same function of commodity content and close distance, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. At this time, it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, then they can give priority to joining Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.