Analysis Of Promotional Activities Of Common Clothing Stores

When making a sales promotion strategy, the clothing store owners should have a reasonable grasp of the psychological needs of consumers. Different sales promotion methods give consumers different perceptions. Businessmen should choose different promotional methods based on different purposes.

Xiaobian Xiaobian on the three common promotional activities for analysis.

A cash discount is a price discount directly offered by a consumer at the time of purchase.

The advantage of cash discount is that it can stimulate consumers' buying behavior quickly, accelerate the purchase of consumers and increase the sales volume of goods. The drawback is that enterprises will lose part of their profits. In addition, frequent cash discounts will reduce the perceived quality of consumers, anticipate the future products of enterprises and the brand assets of the enterprises.

In recent years, the way of selling back tickets has frequently appeared in the retail industry of large and medium-sized cities in China. It is a relatively new way of sales promotion.

There are usually introductions of coupons or coupons in professional books of retail management abroad, and there are few introduction of coupons.

Voucher is that consumers first purchase a certain amount or a certain amount of goods, consumers get a certain amount of vouchers given by enterprises on the basis of shopping vouchers, and then use this voucher to purchase commodities within the prescribed time.

Coupons are called profit selling in academia, and lure sales as a competitive means can help managers to reduce costs, bring benefits to consumers, and then activate the market and promote consumption.

The full XXX return XX voucher voucher is the sales promotion category. The coupons can reduce the cost of production and payment, save costs and achieve the effect of coupons promotion.

But vouchers require consumers to spend time and energy on the exchange of shopping vouchers and increase the information processing cost of consumers.

In addition, consumers often oversubscribed in order to meet the required amount of cash, which is partly dissatisfied with some consumers.

Philip Kotler, a famous American marketing guru, defines gifts as offering goods to consumers at a lower price or free to stimulate their purchase of a particular product.

Gifts are widely used in the operation of enterprises, and there are many specific forms, such as buying one get one, buying XX, giving XX and so on.

The purpose of adopting promotional gifts is generally the following: to encourage consumers to switch from competitive brands to their own brands; in order to maintain the stable use frequency of commodities, to encourage consumers to try new products and accept new brands; to open up new market segments; in order to test the effect of advertising activities; in order to expand the influence of a commemorative event of a company or brand.

The introduction of gifts is a choice and an alternative. When the apparel industry launches the giveaway activities, most of the gifts are available because of the different preferences of consumers. Therefore, the article is defined as an alternative commodity.