Nike'S Gross Profit Margin Reached Forty-Five Percent Last Year.

In the research of Nike, CIC Industry Research Center found that Nike, the world's largest sports brand, continued to show its strong vitality in 20008.

In the earnings report, the company announced that in 2008 the company's annual operating income was 18 billion 627 million dollars, from 2004 to 2008, the average annual compound interest rate increased to 12%.

The annual report pointed out that Nike's innovation and leadership advantages in the sports industry contributed to an increase of $2 billion 300 million in revenue in 2008 compared with the previous year, reaching $18 billion 627 million.

Moreover, gross profit margin, an important indicator of profitability, also increased by 1 percentage points to 45%.

At the same time, earnings per share increased by 28%, and the company bought back $1 billion 200 million in stock.

The annual report also shows that in the year 2004-2008, the growth rate of Nike's operating revenue was 12% annually and the earnings per share reached 22% according to compound interest.

In the stock market, Nike also has a good performance. In the past 5 years, the standard & Poor's index has increased by 45%, while Nike's stock price has increased by 144%, which has brought good results to investors.

From the point of view of the distribution of company income area, Nike has become more and more internationalized in the past 5 years.

It shows that the market of the company in the United States has decreased from 04 in 39% to 34% in 08 years, while the international market has increased from 49% to 52%. Meanwhile, the proportion of other businesses of Nike has increased from 12% to 14%. It is evident that Nike will improve the diversification of the market structure as the main line of the company's expansion and realize its internationalization strategy.

Despite the global financial crisis, the company's performance has not declined. Obviously, for Nike, 2008 was a good year.

Entering the 2009, the company will have a bright future.

Nike will focus on its brand influence and focus on six key areas, including running, basketball, soccer, men's training, women's training and sportswear, so as to establish a closer relationship with consumers of different tastes.

Nike chairman said that although Nike has decades of history, Nike is still a passionate and growing company.

Nike's goal is to achieve operating income of $23 billion in 2011, and the achievements in the past seven years have given us full confidence in this goal. The company will increase the development of emerging markets in the future, especially the cake in the Chinese market.

According to the Research Report on investment analysis and Prospect Forecast of China sports goods industry in 2009-2012 years, the value of all kinds of sports equipment and equipment needed by the 2008 Beijing Olympic Games is close to 170 million yuan.

China's sporting goods sales in the current year are 30 billion -400 billion yuan.

By 2010, the annual output value of China's sporting goods industry will account for 0.3% of GDP.

With the rapid development of China's sports industry and the demand for sporting goods and facilities in the 2008 Beijing Olympic Games, China's future sporting goods industry still has much room for development.

In addition, the consumption of sports goods for urban residents has been developing from low grade to middle and high grade. Rural residents, especially those in the rural areas that have already entered the well-off standard of living, will gradually form new demands for the consumption of sports goods.

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