Home Textile Enterprises: "First Time" For Inertia Consumption

< p > according to the survey of nearly 400 a href= "http:// www.sjfzxm.com/news/index_c.asp" > Home Textile < /a > sample terminal stores, we found that among the various factors that affect consumers' repeated consumption, the first impression is the highest proportion of 51%, followed by < a href= "http:// www.sjfzxm.com/news/index_c.asp" > after-sales service < /a >.

The price factor of goods valued by home textile operators has not taken up too much proportion.

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< p > according to the survey, when consumers first enter a strange store, the first impression (service attitude, shop decoration, service etiquette) is the fundamental factor to decide whether or not to consume.

After the first consumption of consumers, 75% of consumers will repeat consumption if the store's service is in place.

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< p > in the survey, 65% of stores did not pay attention to the consumers' first time. The result shows that in the market with weak demand, the stores that do not care about the first paction will soon go bankrupt.

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< p > therefore, it is particularly important for home textile operators to identify consumer demand.

Operators should identify the core needs of consumers and extract them from the value curve.

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< p > > when a href= "http:// www.sjfzxm.com/news/index_c.asp" > operator < /a > make the consumer value curve analysis, first of all, we should perfect the top 3 items that consumers most concerned about. Secondly, we will directly remove the last 3 elements of the lowest consumer interest rate, so that operators can find the core requirements of consumers.

According to the survey, the top 3 concerns of home textile consumers are: store layout, main products and shopping guide services.

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P comment: in the business mode, customers are divided into consumer customers and end customers. End-point customers refer to groups that purchase decisions in the consumer chain, while consumer customers refer to the recipients of a product or service.

Therefore, the operator should learn to distinguish the relationship between the two, clearly identify the terminal customers corresponding to the stores, and make a detailed analysis of the chain of customers who entertain guests, group buying and welfare consumption.

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< p > at present, "inertia consumption" is a major factor in the operation of stores. As an operator, it is necessary to take the training of consumers' "inertia consumption" as a business strategy idea, strive to do the first service for strange customers, study the choice of customers' value in the store, and do a good job of service work.

In addition, standardized operation is also the main direction of store operation in the future. Operators must establish their own internal support systems, such as customer service system, operation management system and so on.

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