Brief Introduction Of Li Wei, An Independent Women's Wear Designer

Awaylee brand design director.

 

Combined with the experience of the editing work of fashion design and years of famous fashion magazines in China, the designer's keen fashion touch and deep understanding and excavation of the clothing itself have been brought up. Awaylee is brought to our eyes in a light and gentle way. Every season's Awaylee design is perfectly integrated with aesthetics, and the smart and elegant brand style has attracted more and more people's attention and love.

2000 - 2004, he studied in fashion design and Engineering in Wuxi light industry university.

In 2002 - 2005, a partner of Shanghai Tama Advertising Co., Ltd. was established.

2005 - 2006, product manager of Shanghai Agger Garments Co. Ltd.

2006 - 2007 Beijing 1626 magazine, senior fashion editor.

2007 - 2009, fashion group, fashion fashion, senior fashion editor, set up awaylee studio clothing design studio.

2009 - 2010, fashion director of Beijing red culture media Co. Ltd.

In 2012, the independent designer ladies' brand awaylee was set up.

Brand introduction

　　 Personal brand AWAYLEE is an attitude, a way of life, AWAY can be understood as AWAY IS WAY, do not drift with the tide, I have my attitude, leaving the impetuous crowd, with a strong sense of self purity. AWAYLEE each dress finds the most beautiful inside of you. From every inch of natural fabric to the precise requirement of tailoring, and to the detailed consideration of every design detail, AWAYLEE dress perfectly presents the graceful curve of the female.

Design concept

AWAYLEE focuses on recording beautiful fragments, through which you can see beauty, please yourself, and capture the deep inner voice. AWAYLEE advocates the return of the spiritual world to itself, the principle of complex bustle and flashy pursuit of freedom, comfort, nature and innocence of aesthetic feeling.

Design style

　　 Advocate the spiritual world of returning to oneself, the complicated and noisy and flashy principle, and pursue the beauty of freedom, comfort, nature and innocence.