US First Lady Michelle Joins Hands With Clothing Brand To Promote Health Concept

It is reported that recently, Michelle Obama, the first lady of the United States, joined hands with famous fashion brands to promote the concept of health, encouraging Americans to drink more water and less Starbucks. In order to promote the "drinking water campaign", Michelle hired several fashion brands to create specific content, including J Crew、 Rebecca Minkover, Bloomingdale Department Store BCBG、 Sikaijie, Hefnig, etc.

Fashion popular with Hollywood stars brand Rebecca Minkover designed a beach towel with the famous bird kiss pattern of the brand printed on it. Bloomingdale Department Store will host a special event, and 10% of the sales revenue of bath towel will be donated to the "Healthy America Partnership" (PHA). The organization's focus is to make healthy choices cheaper and closer to American families and children. J. Crew will sell a $25 children's T-shirt, and 100% of the net proceeds will be used to support the "water sports".

The chief marketing officer of the Healthy America Partnership said that working with designers can make drinking water more fashionable. Advocating Americans to drink water is part of the First Lady's health promotion campaign. Americans have taken a lot of calories from smoothies and Starbucks. She hopes that people will turn to drinking pure water.

　　 relevant Link: Uniqlo, a brand of Fast Retailing Group, intends to enter the Indian production industry

Uniqlo clothing chain stores under Fast Retailing consider purchasing ready to wear clothes in India. The statement issued on Wednesday said that Narendra Modi was pleased with Uniqlo's intention to develop business in India, and stressed the benefits provided by the Indian garment industry.

Japan Fast Retailing President Yoshii told Indian Prime Minister Narendra Modi that Fast Retailing's Uniqlo clothing chain stores were considering purchasing ready to wear clothes in India. The statement issued on Wednesday said that Narendra Modi was pleased with Uniqlo's intention to develop business in India, and stressed the benefits provided by the Indian garment industry.

Uniqlo has been planning to set up stores in India for a long time, and industry officials said this could be a step in this direction. Uniqlo executives have not been available for comment, and the Indian government has not provided more details.

Fast Retailing Group is the number one clothing retailer in Asia. It has OEM enterprises in China, Vietnam, Bangladesh and Indonesia. Since 2012, India has allowed Uniqlo and other single brand retailers to fully own their business in India, but they are required to purchase 30% of their products from small and village enterprises.