Brilliant Analysis Of WAL-MART'S Digital Process

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > WAL-MART < /a > in 2013, companies such as website performance optimization Torbit, cloud computing service company OneOps, social software incubator Tasty Labs and data analysis start-up company Inkiru were acquired continuously, and many excellent engineers and start-ups were captured in these acquisitions.

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The main purpose of the WAL-MART @WalmartLabs laboratory project started in 2011 is to lead WAL-MART to realize the technological pformation and complete the retail pformation. The lab is mainly responsible for formulating the social and mobile commerce strategy of P, and trying to integrate entity stores and e-commerce.

At present, the laboratory has a scale of 2100 people.

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< p > May 2014, WAL-MART laboratory will search marketing software company Adchemy revenue, this is WAL-MART laboratory's second acquisition in 2014.

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Adchemy, founded in 2004, is committed to perfect algorithm search, semantic search. After entering key words, customers can get a list of products that satisfy their real needs, not just the matching of keywords. P

For example, the customer search "lightweight notebook" is not just to get the product with the description key "light and thin", but the notebook weighing less than 4 pounds.

Adchemy's search software is easy to use and astonishing: customer demand matching increased by 400%, clicks increased by 150%, sales increased by 100%, resulting in higher profit margins.

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< p > < a href= "http://sjfzxm.com/news/index_c.asp > > /a > in 2014, another acquisition of WAL-MART laboratory is Yumprint, a network cookbook company.

Yumprint provides catering planning and guidance services to customers. As a cookbook UGC platform, it has more than 2000 bloggers, with a total of over 15 million recipes and posting monthly.

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< p > WAL-MART acquired Torbit, cloud computing service company OneOps, social software incubator Tasty Labs and data analysis startups Inkiru in 2013, and captured many excellent engineers and start-ups in these acquisitions.

Outside analysts believe that WAL-MART hopes to strengthen the technological strength of the @WalmartLabs laboratory through this series of acquisitions, and further strengthen its website, mobile terminal personalization, search, fraud prevention and marketing capabilities.

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< p > acquisition and reserves of technology and talent seem to have played a catalytic role.

By the year January 31st, WAL-MART's global Internet sales increased by 30% to $10 billion, while the global Internet sales increased by 20% by December 31, 2013, according to the US Internet Retailer magazine.

WAL-MART's Internet sales growth exceeded Amazon for the first time in ten years.

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< p > but nevertheless, < a href= "http://sjfzxm.com//business/" > Amazon < /a > is still in the dust of WAL-MART.

Amazon's sales of electronic consumer goods and other products reached $67 billion 800 million last year, which is more than six times the size of WAL-MART.

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