Clothing Industry Threshold Is Not High, More Suitable For Rookie Entrepreneurship

< p > > < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > business: wholesale or retail? Is the agent brand still operating bulk goods? This year's DreamWorks workshop guest, Liu Jinxing, general manager of Tang Haitao, the general manager of Henan Long Yun Technology and Trade Co., Ltd., shared their experiences with entrepreneurs from two angles, namely, how to do good clothing retailing and how to do wholesale clothing wholesale. < /p >
< p > < strong > entrepreneurial analysis < /strong > < /p >
< p > < strong > clothing industry is a relatively traditional industry < /strong > < /p >.
"P > everything is difficult to enter. Why do women choose clothes in so many industries?" < /p >
< p > "I concluded at that time that investment frontiers are more risky, clothing and shelter, clothing is a more traditional industry." Tang Haitao said that although the profitability of the garment industry is not comparable to that of the emerging industries, "the emphasis is on stability, the threshold is not high, and it is more suitable for rookies". < /p >
< p > of course, this is not to say that the low threshold can be done arbitrarily. In his view, we need to consider three problems: a href= "//www.sjfzxm.com/news/index_c.asp" > garment industry < /a >: business mode, resource utilization and operation team. < /p >
< p > clothing is a traditional industry, but its business mode is becoming more and more diversified under the new situation. In the face of various new online models such as Taobao, WeChat, and other traditional models such as floor shops, pedestrian streets, shopping malls and so on, we should choose which kind of entrepreneurs we should combine with their own situations and advantages. < /p >
< p > Tang Haitao said that if a novice is entering the garment industry, it is best to choose a brand with certain supporting ability, and choose a brand with high persistence and good reputation according to its own ability. < /p >
< p > < strong > sales channel < /strong > /p >
< p > < strong > each has its own advantages and disadvantages. It is optimistic about the shopping mall mode < /strong > /p >
< p > in Tang Haitao's view, the future development of the garment industry has many opportunities in the county-level market. < /p >
< p > "Internet era, the traditional industry of clothing is more and more influenced by online." Tang Haitao said that the obvious disadvantage of network mode is the price effect. < /p >
< p > "when Taobao searches, the price of the same dress will be shown in all parts of the country, and consumers will be very sensitive to every dollar they get." He believes that the disadvantage of Internet sales is not something that can be solved soon. < /p >
With the development of many years, there is still a large market in the traditional mode of "P" and represented by floor shops. < /p >
< p > "traditional sales way, the cost is relatively high, in mature commercial areas rent and transfer fees are not low. And a county market, the general pedestrian street is often the most lively, and the rent is not too high, it can be given priority. < /p >
< p > "shopping mall is the most important experience of consumption, some people want to have a good shopping environment when shopping, this is the other way can not be compared." At the same time, Tang Haitao also believes that shopping malls may be the most difficult place for the clothing industry to operate. "The threshold is high, there must be a brand that is in line with the location of the mall. In the product intensive area, it will also face more product competition, and it will be more difficult to deal with it." < /p >
< p > < strong > human resources < /strong > /p >
< p > < strong > your team must have a knowledgeable person < /strong > /p >
In the past few years, from the rookie to the industry, Tang Haitao said that in fact, there have always been knowledgeable friends behind P. He wants to recruit new people. If you want to succeed in business, you have to build an excellent team. You can't know anything, but there must be knowledgeable people in your team. < /p >
< p > a key factor in terminal sales is manpower. The frequent turnover of personnel is very troublesome for small and micro entrepreneurs. Tang Haitao's shop is also facing this problem. < /p >
< p > he summed up a set of experience, for example, to guide the shopping guide into different levels, the most junior group is highly mobile groups, intermediate is a certain combat effectiveness of the guide, and the highest level of shopping guide for every shop, it is necessary to stay. < /p >
< p > "my shop regards the senior shopping guide as a" leader "function. It belongs to the resources to be protected, both in terms of salary and daily training. Tang Haitao said. < /p >
< p > corresponds to liquidity is < a href= "//www.sjfzxm.com/news/index_c.asp > > employee < /a > loyalty. Tang Haitao thinks that the past boss needs to have a meticulous face and has passed." the loyalty of employees depends on the boss. Nowadays young people can not compromise with high salary. They pursue a kind of value and working atmosphere, which requires the boss to not be careful in daily treatment. " < /p >
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