Korea: Charity Consumption Is The Best Value Consumer.

Since the last month, the South Korean Commission of the United Nations Children's fund has received charitable donations in the name of "lettuce couple". By the end of December 23rd, more than 1000 people had donated about 25000000 won in the same name.

The lettuce couple are the names of the singer Huangfu and Jin Xianzhong, who are in the popular TV show "we are married."

Cai Jingya, media Secretary of UNICEF, said: "after the news of Huangfu's enthusiasm for volunteering, fans have expressed their love through donation activities.

Donation has become as common as life and shopping. Love products have also made consumers love, so that they can take out their wallets before donating goods.

This is why South Korea has developed large donations like developed countries.

According to the relevant statistics of the joint fundraising society of social welfare, the donation made by a voice donation automatic response device (ARS) donated by 2000 won has increased from more than 70 thousand last year (150 million won) to more than 140 thousand times, an increase of two times.

Just as green products are loved by everyone, the "charity consumers" who choose to donate commodities are also gradually increasing.

The financial industry is no exception. Daewoo securities launched a "charity value-added bond" which donated part of its investment this year.

Samsung's life, Korean life, and life insurance have also introduced insurance categories that are donated to pre designated charities after the death of the signatories.

Star plays a more and more important role in charity culture.

The Samsung Economic Research Institute has rated "charity activities" as the ten hot selling commodities this year, because Jin Changxun, Moon Geun Young and other entertainers' charitable activities have greatly changed the understanding of ordinary people.

This year's new "event type" donation, like the lettuce couple, has also become a new way to promote donations.

Cao Yongfu, President of the Social Enterprise Research Institute, stressed: "charity consumption is the best value consumption."

Yang Jing: editor in charge