Clothing Unit Price Increases Slowed Down, Garment Enterprises Are Forced To Squeeze Profits.

< p > because of the weakness of consumption, e-commerce impact, and the pressure of physical store operation, a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > prices have been slowing down for a long time, and some clothing brands have even cut prices across the board, and the profits of enterprises have been reduced.

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< p > according to the statistics of the China National Business Information Center, the retail sales of major retail enterprises in the first quarter of 2014 decreased by 0.1% compared with the same period last year. The growth rate of sales in recent years is in line with the growth trend of clothing retail sales of Enterprises above Designated Size, and the sales growth rate in the first quarter of 2014 is also the lowest in recent years, and since 2010, the growth rate has been slowing down year by year.

In terms of retail volume, in the first quarter of 2014, the volume of retail sales of various types of clothing in the major retail enterprises decreased by 4.3% compared with the same period in the first quarter of 2014. In the first quarter of 2014, the price of clothing sales increased by 4.5% compared with the same period of last year, or less than 5% for two consecutive years, and remained at a relatively low level.

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< p >, it can be seen that under the pressure of declining retail sales and retail sales, the unit price of apparel retailing has significantly declined compared with that before.

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< p > < strong > the price per person is better than that of /strong < /p >

The appearance of "_blank" href= "//www.sjfzxm.com/" > shoes < /a > can be seen everywhere. However, the seasonal cool summer wear should be the most expensive time, but the price of new products is much more than that of the past. Although the new price of thousands of yuan or even a few thousand yuan is still a lot of new products, consumers who often go shopping will find that 3 yuan, 400 yuan or even 1 yuan and 200 yuan of clothing are more and more choices for the public, especially for some domestic women's clothing brands. < p > just entering the early summer of Beijing Street skirt cool < a target= ".

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< p > except for summer wear, the price of sandals in shopping arcade also shows a lot of ground. Although sandals are not as good as women's clothing at the price level, many new sandals in department stores will offer 7 or 20 percent off discount on the market. If they want to buy them, they can apply to the store manager for 40 percent off.

At this time last year, the newly listed sandals were basically not discounted.

But this is in sharp contrast to the fact that the actual purchase price of consumers is declining compared with last year.

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< p > although this year's shopping mall part of the a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing "/a" price is basically the same as last year, and the discount is far better than last year's preferential treatment, but there is no scene of a hot commodity sales. Instead, there are more tests and more tests than buying. This is the main reason for this phenomenon. Apart from the weak profit pattern and ability, the most important thing is the huge impact of e-commerce.

Because of the weakness of consumption and the slow sale of physical stores, many franchisees or agents secretly sell products on the Internet.

Even in the face of market pressure and electricity providers, some businesses concession on the price, but because consumers think discount is just a gimmick of businesses, and has formed a "department store clothing too expensive" fixed thinking, many consumers still think that going home shopping online is more convenient and cost-effective.

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< p > < strong > compression cost lower profit < /strong > < /p >

< p > clothing terminal price has a steady trend of rational regression, hoping to show good consumers, but it still can not avoid the fact that costumes, labor, rents and other costs of clothing enterprises are rising.

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< p > although many cost pressures have surged, many enterprises have indicated that they dare not raise their prices arbitrarily. In the face of fierce competition in the clothing market, the profits of enterprises have already begun to be compacted.

In the face of these practical problems, brands also have their own countermeasures.

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< p > it is very difficult to save labor costs, so many brands will try to find ways on fabrics.

If we pay attention to the observation, we will find that the price of the women's clothing brands and styles that are relatively close to the price this year has accounted for a large proportion of the categories of lace and chiffon fabrics. On the contrary, the proportion of cotton clothing has been declining, because the cost of Chiffon and lace fabrics is lower than that of pure cotton except for the popular perspective.

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< p > the two level differentiation of clothing prices in shopping malls is also serious. Thousands of garments still account for most of the proportion. In order to ensure profits, some brands have launched two series of close to the people and high-end.

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< p > in addition, < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing enterprise < /a > will also rely on controlling various production links to save expenses, such as minimizing the process loss, semi underwriting system, and making sales personnel more proactive in opening up the market to increase sales volume and so on.

Keeping the gold content of the brand and adjusting the price to make it easier for the consumers to accept it has become the marketing strategy of many brands at present.

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