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Red Beans Are Better Protected Against Intellectual Property Rights Than "Famous Brand".

2014/6/5 15:58:00 45

Red Beans Brand Names Intellectual Property Rights

red beans group responsible person said that in recent years, driven by interests, some illegal businesses are deliberately "branded" and "free riding" to gain illegal interests. The red bean group actively implements trademark strategy, builds intellectual property protection network, and uses legal means to fight counterfeiting and infringement. Every year it handles many "infringing brand" violations. 
 > a href= "//www.sjfzxm.com/news/index_c.asp" > the "red bean" trademark of the red bean group < /a > comes from the poem "red bean born south" by the great poet Wang Wei. It is also a testimony of a beautiful love in Zhao Dynasty. After being registered by the red bean group in 1984, the red bean group made great efforts in trademark protection, advertising, market development, product innovation and enterprise management in order to create red bean brand. In 2012, because of its outstanding achievements in trademark strategy and brand strategy, red bean became the only trademark strategy implementation demonstration enterprise recognized by the State Administration of industry and Commerce in Jiangsu province and garment industry. 
Less than P, driven by interests, red beans, like other brand names, will also suffer from "brand name" in the market, sometimes even malicious. In the Trademark Department of the red bean group, we can see that there are many "Shanzhai trademarks" beside red beans, such as "red bean love", "red bean sentiment", "sunny red bean", "red bean village", "red bean tree" and "red bean mountain villa". For these infringements and even wrongful acts, the red bean group has issued a series of related rules and regulations to build a firewall for the protection of trademark intellectual property rights, and has also set up a trademark office and a counterfeiting office. The special person is responsible for the work of counterfeiting counterfeit products, and is actively working closely with the industry and commerce departments, maintaining the exclusive right of registered trademarks, giving a strong blow to the infringement of counterfeit "red bean" trademarks, maintaining the brand image according to law, protecting the trademark of red beans, protecting the trademark of red beans, and safeguarding the rights and interests of consumers. 
 some of the "a href=" //www.sjfzxm.com/news/index_c.asp "near the famous brand < /a > are bad in nature, which will cause greater damage to the brand enterprises and will be punished by the law. In June 2012, the first intermediate people's Court of Beijing maintained the "red bean love" trademark dispute ruling made by the Trademark Review and Adjudication Board of the State Administration for Industry and commerce. It is understood that the natural person Kang Moumou registered dozens of "red bean love", "red bean", "red bean love" and other trademarks, trying to seek illegal benefits for themselves by "near the famous brand", in order to protect the legitimate rights and interests of consumers, the court finally made the decision to cancel the "red bean love" trademark, effectively combating the popularity of the "brand name". 
 November 1984, red bean applied for registration of "red bean" < a href= "//www.sjfzxm.com/news/index_c.asp" > trademark < /a >, and won the first registered trademark of the group in 1985. In order to protect the trademark exclusive right of red beans, in 1992, red beans registered in 34 categories of commodities and 8 categories of service trademarks. It became one of the earliest enterprises to register the trademark in the first place in China. At the same time, some trademarks similar to red beans were registered, such as "Jiang Dou", "Dou Hong", "Hong Dou", "red bean tree", "red bean sentiment" and "red bean village". 
 at present, the group has applied for 1136 registered trademarks, 751 registered trademarks, and registered trademarks in 54 countries and regions. 337 new applications are registered this year. 
 it should be said that red beans have established a relatively perfect intellectual property protection network, effectively protecting the red bean brand from being infringed. With the implementation of the new trademark law, the phenomenon of "brand name" is no longer easy. With the perfection of the supervision and restriction mechanism, "brand name" will be more difficult.