The Market Is Faced With "Three Attacks". China'S Retail Industry Is In Urgent Need Of Upgrading And Pformation.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201405/17/20140517085513_sj.JPG "/" < < > >

< p > < < a href= > //www.sjfzxm.com/ > retail > /a > > market saturation, rising cost and electric business impact "three attacks" urgently need upgrading and pformation.

At the Seventeenth International Business Forum held by the Commerce Commission yesterday, Zhang Guoqing, a special correspondent of the Ministry of Commerce in Shanghai, said that the retail industry should take "marketization" as the direction, take "information technology" as the means, take "systematization" as the foundation, and focus on "standardization" to promote reform and development.

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< p > Zhang Guoqing said that in 2013, China's business (including wholesale and retail trade, accommodation and catering industry) increased by 67166 billion yuan, accounting for 11.8% of the total GDP, accounting for 25.6% of the third industry, and contributed third to the growth of the third industry.

Among them, the wholesale and retail industry added value of 55672 billion yuan, the growth rate of the third industries in the first industry.

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< p > < strong > > a href= "//www.sjfzxm.com/" > dot /a > saturation growth slowing down < /strong > /p >

< p > in recent years, commercial outlets in some areas have been saturated, and the total volume of large and small shops is too large and highly concentrated, resulting in a drop in the profit rate of the whole industry, with an average level of only about 1%.

In particular, the traditional department stores are facing challenges and growth has been declining year after year, and the overall development is in a predicament.

For example, in Shanghai, at the beginning of this century, the city had 6432 chain business outlets, which doubled in 2008 to 12608, an annual growth rate of 15%; after 2008, the growth rate began to slow down, and the current annual increment is only about 2%-3%.

In 2012, the momentum of Shanghai department store industry was obviously insufficient, and the annual sales scale decreased by 1.1%.

The total retail sales of 54 department stores in Shanghai totaled 30 billion 993 million yuan in 2013, an increase of only 0.2% over the same period last year.

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< p > < strong > cost rise and benefit decrease < /strong > < /p >

< p > the cost of traditional retailing increases and profits decrease.

According to statistics, in recent 5 years, the average rent of Guangzhou shops has increased by 2 times, and the "gold" shops in the first tier cities have increased by 30% since 2012.

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Data from Shanghai chain industry association show that in 2012, after a large number of convenience stores expired, the rents increased from 150 thousand yuan a year to 400 thousand to 450 thousand yuan, so that some convenience stores were forced to close down.

According to incomplete statistics, the average rent in China's convenience store industry has reached 57% of the total operating cost in 2012, and most single stores have made it difficult to make profits.

Big shops like WAL-MART and bu bee lotus are facing the problem of "shut down", and the situation of other business enterprises can be imagined.

While the sales growth rate of retail stores is slowing down, the operating costs such as labor and rentals are rising rapidly, and their profitability has been greatly weakened, and the profit growth rate has slowed down.

According to the compilation of annual reports of listed companies by the China National Business Information Center, the median profit margin of 29 listed companies in the top 100 retail enterprises in 2012 was 8.8%, a 11.6 percentage point decrease over the same period in 2011, a total net profit of 11 billion 800 million yuan, a decrease of 8% compared with that in 2011, and 11 net profit declines in 29 of the upper retail enterprises.

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< p > < strong > < a > href= > //www.sjfzxm.com/ > commercial > /a > Project overcapacity < /strong > /p >

< p > because of the rise of online shopping, some traditional department stores have become the "fitting rooms" of electronic business.

The number of commercial streets and shopping centers based on entity stores has begun to increase.

After 2012, the vacancy rate of shopping centres in big cities increased.

According to the investigation by Lai Fang real estate brokerage company, the vacancy rate of shopping centers in the first tier cities increased from 7.9% last year to 8.4% this year. The vacancy rate in the second tier cities rose from 10.2% last year to 10.5% this year; the vacancy rate in Guangzhou increased from 10.2% last year to 10.2% this year; and the vacancy rates of Shenyang and Chengdu in the second tier cities were 17% and 16.2% respectively.

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< p >, on the other hand, commercial real estate began to appear "overcapacity".

According to the survey of real estate and other data agencies in twenty-first Century, there were 22 commercial complex projects in Shanghai in 2012. There were 17 large scale commercial real estate projects in Beijing, and the large scale commercial projects in Shenzhen will grow 87% in the next 5 years. The supply volume is equivalent to the total commercial area in the past 30 years, and more than 100 commercial complexes are being built in Chengdu.

According to the Wall Street journal, China's shopping center is built around the world. By the end of 2013, China's shopping center had a total stock of 250 million square meters.

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