Marasini Integrated Marketing Strategy To Create A Model

Shortly before P, the official event of earth hour was successfully concluded by the world natural resources foundation (WWF).

As a partner of WWF's environmental protection project for four consecutive years in China, mensasini's men's clothing has once again become the focus of attention of the industry and public opinion.

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< p > with the change of the public lifestyle, < a href= "//www.sjfzxm.com/news/index_c.asp" > brand marketing < /a > also ushered in a new direction.

And how to fasten the theme of environmental protection and carry out integrated marketing? This reporter interviewed Liu Hong, director of mensasini's menswear brand, and asked him to share with us the marketing ideas of the brand at this stage.

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< p > < strong > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Green Walker > /a > connotation > /strong > /p >

< p > < strong > four in one integrated marketing < /strong > < /p >

< p > according to Liu Hong, the concept of "green Walker" is based on the healthy, environment-friendly and fashionable lifestyle advocated by mensasini's men's clothing.

In the face of the worsening of the current environment, especially the serious haze problem, mensasini's men's clothing wants to attract the target consumers to participate in environmental public welfare activities through creative way, and calls for fashion, healthy, environment-friendly, low carbon green V life actors and blue sky makers.

"Enjoying the green quality life is the profound connotation of the concept of" green Walker ".

Liu Hong said.

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When it comes to the agreement between "green Walker" and the brand's core values and product themes, Liu Hong said: "the theme of our product this year is travellers, the main idea of freedom and health. This can get a good combination with the core values of our brands and the theme of green travellers' promotion." P

Liu Hong believes that through brand, product, event, and dissemination of the four in one marketing strategy, the MC Cassini man's integrated marketing communication system is more three-dimensional, so as to achieve the best communication effect.

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< p > < strong > online and offline combination < /strong > < /p >

< p > < strong > achieving maximum propagation effect < /strong > < /p >

< p > in Liu Hong's view, the key to popularizing the concept of "green Walker" lies in integrated marketing, which is to integrate the brand's series activities with the help of the strong topic and high degree of attention of the "Earth Hour" event.

As for how to maximize the effectiveness of communication, Liu Hong said that the need to cooperate with each other on the Internet and terminals and events is necessary.

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< p > "online", we use micro-blog, WeChat and other new media extensively. With many interesting topics, we publish relevant activities information for the first time, triggering the attention and discussion of netizens fans, and actively interacting with them, achieving a good two communication effect.

In addition, with the promotion of traditional media information, such as the official website of the thematic pages, the coverage of network news has reached the coverage.

On the other hand, the terminal activities of mensasini's men's clothing, such as "My organic journey" and "Earth Hour" series activities, are also good carriers for their dissemination.

Liu Hong said that through the coverage of the surface and the depth of the dots, the depth of pmission can be formed, so that the audience can understand the brand in depth.

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< p > < strong > welcome trend < /strong > < /p >

< p > strong > O2O and a href= "//www.sjfzxm.com/news/index_c.asp" in the era of big data, marketing < /a > /strong > /p >

< p > according to expert analysis, O2O mode and big data era will be the major trend of garment industry this year.

When asked about how mensasini's men's clothing will adjust their marketing strategies to cope with the changes of the times, Liu Hong said: "no matter O2O or big data, in fact, they all pay attention to the combination of online and offline.

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"P >, therefore, how to make online promotion, online marketing and offline terminal connection and integration more closely, is our future work direction.

Liu Hong further indicated that the integrated marketing of online and offline synchronized promotion and landing will be considered as the primary factor for Mar Cassini's men's clothing to promote creativity in the future, so as to adapt to the general trend of the whole market and industry.

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