Nike Continues To Launch The "What The" Series, Bold And Dazzling In Its Design.

"What The", though simple and inclusive in spoken English, is the most natural and direct response to good, bad and beautiful things.

In this way, "What The" invaded the sanctuary of the shoes and was closely related to the word D-U-N-K. By 2014, Nike basketball plans to bring the concept of "What The" to a new height through signature shoe.

Origination innovation and adventure are part of Nike DNA. Since the first day, Nike founder Phil Knight and Bill Bowerman have encouraged all employees to transcend the limits of innovation and tolerate unruly ideas.

In 2007, Knight took the responsibility of Nike skateboard designer James Arizumi, and asked him to design Nike SB "What The Dunk". This is Nike's first pair of shoes that mix and match all kinds of logo colors. It tries to connect the designer's crazy ideas with his design methods in pop art.

"I want to build a pair of shoes that combine all the best Dunk in the history of Nike SB. People see these crazy shoes and want to say" What The ", designer James Arizumi said," we like to say that we respect the past and embrace the future. Now we turn back to see What the Dunk, which is the best embodiment. "

The response of the public to this kind of shoes is not the same. Some people find it very interesting, but others are disgusted with it. This special edition is like the Dunk gene mutation - a pair of classic basketball shoes, which were born on 1986, and have been innovated as skateboard shoes. And this design transformation brought Dunk countless loyal fans all over the world.

Relay in 2012, Nike basketball design team in the Nike Kobe VII design breakthrough. In the spirit of Kobe always pushing the innovation to the extreme, an idea was born. The designer Erick Goto was inspired by the "What the Dunk" designed by Arizumi five years ago, and decided to lead Nike basketball into a new field with "What the Kobe". When "What the Kobe" was unveiled on the cover of the world-renowned magazine, "What the Kobe" was immediately sold out.

Goto's design creativity has opened up a new trend for basketball shoes. In recent years, Nike basketball has launched 6 "What The" series of sneakers, four of which are available in retail stores.

Goto said: "our team is proud to display the story of athletes through the design of sneakers. In the past year, we are striving to create the best works. Now we must pay tribute to these sneakers in the most wild way.

　　 Lebron's legend

After 11 years, Lebron's signature sneakers are a combination of innovation and inspiration. James's career has won 2 league championships, 4 regular season MVP and 2 gold medals. These achievements, like Nike's innovation in his signature shoes, have overturned the whole industry and are outstanding. In 2014, LEBRON 11 "What The LeBron" mixed the 8 major product design elements of Lebron's signature shoes, and 20 patterns and colors in the previous colouring money. LEBRON 11 "What The LeBron" shows some of the most popular design details and personal stories that are distinguished from previous sports shoes. You will see 28 different elements from the tongue of LBERON VII to the Akron map of LEBRON V.

　　 Durant's journey

As early as 2007, Nike basketball signed with Durant, and it was confident that Kevin Durant could quickly grow into the world's top athlete. Durant's diligent training, modest attitude and constant pursuit of being the best player are consistent. His growth journey became the inspiration of KD VI design. Last year, KD VI was released at the Seat Pleasant Activity activity center. Durant regarded it as the second home. The new KD VI "What The KD" combines 35 patterns and colors from all previous KD VI color matching versions. From the flower pattern of Swoosh inspired by Maryland blue crabs to Aunt Pearl, the new design fully embodies Durant's personal story on this pair of shoes.

Nike basketball is committed to providing innovative technology and design inspiration for athletes around the world. The 2014 What The series LEBRON 11 and KD VI are a vivid proof. Like a piece of art, the bold and irregular design of the left and right feet explains that there is no lack of beauty in life, as long as you have a pair of eyes that find beauty.

KD VI "What The KD" and LEBRON 11 "What The LeBron" will be available for sale in Greater China area in June and July.